Swarovski has unveiled its first creative collaboration with Global Brand Ambassador and face of the brand, Ariana Grande.
Co-created by the pop icon and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music, reflected in musical notes and hearts.
Channeling Ariana’s radiant spirit and infused with Swarovski’s joyful extravagance, the 16-piece collection translates musical symbolism into delicate yet striking pieces that put the shining beauty of clear crystals and delicate crystal pearls center stage.
Crafted with spellbinding savoir-faire, the Ariana Grande x Swarovski Capsule collection includes bracelets and earrings inspired by musical notes fashioned from a continuous flow of flawless crystals in a variety of cuts and settings, a whimsical tiara, and a showpiece heart pendant. The result is a timelessly elegant capsule collection that is both modern and ultra glamorous.
“Working with Ariana has been a dream. Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity. Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing. My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director,” said Giovanna Engelbert
“I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do,” said Ariana Grande.
In the accompanying campaign, lensed in black and white by legendary fashion photographers Mert and Marcus, Ariana radiates pure star power, evoking the glamorous allure of Old Hollywood.
The Ariana Grande x Swarovski Capsule collection launches today with a series of immersive pop-ups at luxury locations across the globe including Harrods in London, Galeries Lafayette in Paris, and Mall of the Emirates in Dubai as well as dedicated activations in key cities such as New York, Tokyo, and Milan.
The Ariana Grande x Swarovski Capsule collection is available now in selected stores and online if you register for early access.
