Hourglass Cosmetics is making waves once again with the expansion of its award-winning Phantom Volumizing Glossy Balm collection. Known for its TikTok-viral status and celebrity fans like Sabrina Carpenter, Sofia Richie Grainge, and Emily Ratajkowski, this cult-favorite 3-in-1 hybrid formula combines the hydration of a balm, the plumping effect of a lip volumizer, and the high-shine finish of a gloss.
The latest additions to the collection include the highly anticipated Red 0, a reimagined version of the brand’s iconic red hue, alongside three stunning pearlescent shades: Wander, Secret, and Invite. With these new shades, the Phantom Volumizing Glossy Balm now boasts a lineup of 20 versatile shades to suit every look, mood, and occasion.
The Most Wearable Red – Now Cruelty-Free
The spotlight is on Red 0, a sheer, buildable red featuring Hourglass’ revolutionary vegan alternative to carmine, a pigment traditionally derived from crushed female insects. With over 70,000 insects used to produce just one pound of carmine, Red 0 stands as a symbol of Hourglass’ commitment to cruelty-free beauty: zero animal byproducts and zero insects harmed.
Carisa Janes, Founder and President of Hourglass Cosmetics, shares, “Lip products are tools of self-expression and style. With Red 0 and our new pearlescent shades, we’re giving people more ways to express themselves while staying true to our values of cruelty-free innovation.”
Three New Pearlescent Shades
The collection’s fresh lineup also introduces three pearlescent hues, perfect for an elevated finish without the chunky glitter:
- Wander: A soft peachy pink with gold and silver pearl
- Invite: A rosy brown with gold pearl
- Secret: A deep rose with rose gold pearl
Infused with finely milled pearls, these shades deliver the same nourishing and hydrating benefits as the original formula, making them a staple in any beauty routine.
Celebrating Red 0 With Andrés Reisinger In Shanghai
To mark the launch of Red 0, Hourglass partnered with renowned visual artist Andrés Reisinger for a spectacular art installation in Shanghai. Known for his dreamy, surreal drapes, Reisinger reimagined his signature pink aesthetic in bold red for the first time.
Take Over Shanghai, hosted at the historic Lyceum Building, celebrates Red 0’s revolutionary impact on the beauty industry. The installation blends the city’s rich heritage with a vision of modern luxury, embodying themes of courage, transformation, and human innovation.
Reisinger said, “Take Over Shanghai is a homage to human boldness and our constant pursuit of betterment—values I deeply connect with Hourglass. This installation invites people to reflect on the intersection of tradition and innovation.”
Following the success of previous installations in New York, Miami, and Madrid, Take Over Shanghai underscores Hourglass’ mission to merge art and beauty, inspiring audiences to rethink their cultural and creative identities.
The Hourglass Phantom Volumizing Glossy Balm collection, including Red 0 and the new pearlescent shades, is now available at Sephora stores, on the Sephora app, and online.
