Redefining On-Ground Activations
Cosmoderm is stepping away from the typical mall roadshow and choosing to engage with fans at Tapak Urban Street Dining, showcasing its commitment to meeting customers where they already gather. The brand has completed three activations at various Tapak Urban spots, attracting large crowds eager to learn about Cosmoderm’s gentle, locally formulated skincare solutions.
Cosmoderm’s final activation of the year will take place at Tapak KLCC on 27th and 28th Dec, offering skincare enthusiasts one last chance to experience the brand’s unique pop-up before the year ends.
“Cosmoderm, My Bestie”- More Than Just A Skincare Brand
“We’ve always believed that the relationship with our customers goes beyond selling products. Cosmoderm is about being present, reliable, and consistently there for people when they need us,” said Lau Ker Yi, Managing Director of Cosmoderm.
“By taking our campaign out of traditional mall settings and into Tapak Urban Street Dining, we’re able to connect with Malaysians on a more personal level – right in the heart of their favourite food and lifestyle spots. It’s our way of saying, ‘We’re here, we understand, and we’ve got you covered – like a true best friend.’”
Street Culture Meets Skincare
Tapak Urban Street Dining’s communal and relaxed vibe is a perfect match for Cosmoderm’s approachable ethos. By hosting the roadshow alongside food trucks and outdoor dining setups, consumers can explore Cosmoderm products in a fun, festive environment that mirrors the campaign’s core message of sincere camaraderie.
The brand’s “bestie mobile” – a food-truck-inspired booth – adds a unique touch of street flair, setting it apart from typical skincare counters and mall roadshows. This creative approach makes the experience more interactive and enjoyable for skincare lovers.
What To Expect At The Final Pop-Up
At each event, Cosmoderm offers:
- Exclusive Skincare Deals: Visitors can discover special prices and sample Cosmoderm’s popular product lines, including the renowned Blue Range.
- Sustainable Trade-In Programme: Attendees can trade empty skincare containers for discounts, reflecting Cosmoderm’s commitment to consumer well-being and environmental responsibility.
- Personalised Sampling & Advice: On-site experts provide tailored consultations, helping visitors find the right Cosmoderm products for their unique skin concerns.
Trusted By Malaysians For Over Two Decades
Established in 2002, Cosmoderm has continually refined its HALAL-certified, dermatologically tested products to address the needs of Malaysia’s diverse climate and lifestyles. This dedication to quality and reliability has earned Cosmoderm a loyal following that values trustworthy formulations and genuine support – values woven through every aspect of the “My Bestie” campaign.
“As a Malaysian brand, we’ve grown alongside our local communities and understand the everyday challenges people face, from humidity to sensitive skin conditions,” continued Lau Ker Yi. “We see our role as a friendly adviser who offers practical, effective solutions – no hype, no drama, just honest-to-goodness care.”
Join us for the final Cosmoderm roadshow of the year at Tapak KLCC on 27th and 28th Dec! It’s the perfect opportunity to bond over great food, good vibes, and top-notch skincare – just like hanging out with your best friend!
