This holiday season, kate spade new york unveils its most touching campaign yet, celebrating the true essence of gifting: friendship. Starring Grammy-nominated singer-songwriter Madison Beer, the campaign is a heartfelt tribute to the joy, love, and unwavering support that only a best friend can bring.
As part of the festivities, the brand also debuts its 2024 Holiday Gift Guide, showcasing an extensive range of thoughtfully curated gifts designed to inspire meaningful celebrations.
A Tribute To Friendship
In this docu-style campaign, Madison Beer shares the spotlight with her best friend, Lena Fultz, along with influencers Lilly Russell and Pamela Valdez, and their chosen besties. The narrative highlights the idea that the ultimate holiday gift is not a material possession but the people who make our lives brighter.
The campaign’s heartwarming moments include a surprise video-chat session where Madison, Lilly, and Pamela invite their best friends to join the holiday shoot. The final campaign visuals beautifully weave together personal tributes, showcasing the unique connections that inspired this celebration of friendship.
“This campaign is all about celebrating the people in our lives who show up for us unconditionally,” said Madison Beer. “For me, it’s my best friend, Lena. This is a season to honor that special ‘best friend energy’ and everything it represents.”
Eva Erdmann, CEO and Brand President of kate spade new york, echoed this sentiment:
“What first drew me to kate spade new york is the brand’s ability to connect on an emotional level. This year, we’ve leaned into that connection by going beyond traditional gifting and celebrating the greatest gift of all – the people who bring us joy. As we look ahead, we’re excited to engage with younger audiences through these meaningful and heartfelt campaigns.”
Holiday Must-Haves: The Deco Chain Shoulder Bag
Taking center stage in the campaign is the kate spade new york Deco Chain Shoulder Bag. With its sleek, sculptural design and luxurious mixed materials, this bag is the perfect companion for both everyday wear and special occasions. Redesigned for the season with quilted accents, it embodies the effortless charm and elegance synonymous with the brand.
The 2024 Holiday Gift Guide
To make this season even brighter, kate spade new york introduces its 2024 Holiday Gift Guide, a curated collection featuring nearly 30 categories of gifts. Whether you’re shopping for your best friend, sister, the party girl, or the minimalist in your life, the guide offers something for everyone. Explore handbags, small leather goods, jewelry, ready-to-wear, and more – all designed to capture the joy of the season.
Celebrate the gift of friendship with kate spade new york – because the best gift is always the people who make your life sparkle.
