For the Autumn/Winter 2024/25 season, Giorgio Armani Neve continues to redefine luxury winterwear with a collection that blends elegance and functionality, accompanied by exclusive activities and initiatives around the globe.
A Celebration of Mountain Elegance
This season, Giorgio Armani Neve presents a meticulously curated collection of women’s garments and accessories in cool, pearly tones, while men’s pieces are defined by rich navy and chocolate hues. Designed to complement every aspect of a mountain getaway, the collection extends to accessories such as helmets, visors, skis, and snowboards, epitomizing sophistication on and off the slopes.
Immersive Boutique Experiences
Select Giorgio Armani boutiques in iconic cities, including Milan, London, Paris, Tokyo, and Boston, will feature captivating window displays inspired by arctic landscapes. Sculptural white walls, silver metal accents, and minimalist wooden furniture set the stage for the season’s designs. The St. Moritz boutique will elevate the concept further, transforming its interiors into a reflection of the collection’s snowy inspiration.
High-Altitude Elegance in St. Moritz and Megève
Giorgio Armani Neve will once again grace the panoramic terraces of Alpina Hutte in St. Moritz and Ideal 1850 in Megève. These venues will feature custom-designed furnishings and tableware, creating an exclusive setting where visitors can savor Armani/Dolci chocolates and signature cocktails, served by staff in bespoke uniforms. St. Moritz will also host an exclusive event in late January, offering a truly immersive Armani experience during the height of ski season.
A Commitment to Sustainability with One Ocean Foundation
Giorgio Armani Neve reinforces its dedication to environmental awareness through its ongoing collaboration with One Ocean Foundation. This partnership has led to groundbreaking research, including the first comprehensive mapping of glacier contamination in the Alpine region, spotlighting the critical link between mountain and ocean ecosystems and the effects of climate change.
For more information about the Giorgio Armani Neve collection and activities, visit here or follow @giorgioarmani on social media.
