Onitsuka Tiger unveiled its 2025 Spring & Summer Yellow Collection at Milan Fashion Week. The theme of this collection is Urban Beats.
The Onitsuka Tiger Spring/Summer 2025 collection, which draws inspiration from young people exploring and moving to the beat of international urban beats, presents a genuine and unvarnished image of development. in which vulnerability and strength, intimacy and self-expression coexist.
The collection’s pace and rhythm are attuned to any metropolis and fuelled by the inner fire of youthful ambition and desire. Gender-bending and androgynous, captivatingly undecipherable, a study on subtraction that lets softer edges come to the fore, the lineup captures the complexity of the passage to adulthood, highlighting the frictions and contradictions of youth by morphing quotidian fashion tropes into tokens of evolution and edgy insignia of belonging, from vintage lingerie and underpinnings to tuxedo vests, Safari jackets, cargo shorts, and textured knits.
Each piece tells a story of development, emotion, and rawness that come with embracing new horizons. The sturdy, chunky-soled footwear, from faux fur-decked clogs to slightly square-toed pumps and one-piece rubberized high summer sandals, ground the looks firmly as the winds of change sweep through. Marking Onitsuka Tiger also partners with leading skinwear brand Wilford on a capsule collection including skin-to-skin dresses, draped tops, and stockings in a wide range of nude tones unveiled on the Spring/Summer 2025 runway.
Global celebrities such as the brand ambassador MOMO from top Kpop group TWICE, Japanese actor Hayato Isomura, American singer Normani, Korean actor Woo Do-Hwan, Thai actress Baifern, Indian actress Rashmika, and our very own golden couple, Awal Ashaari and Scha Alyahya, graced the event in the most glamourous Onitsuka Tiger outfits.
