What does Crystal Clear Skin mean to you? Join global prestige skincare brand SK-II’s newest face, Thai actress Pimchanok Luevisadpaibul, affectionately known as Baifern, as she embarks on her Crystal Clear Skin journey, powered by SK-II with PITERA™.
In the first SK-II “Crystal Clear Skin is…#ArigatoPITERA™” campaign for Southeast Asia, Baifern reveals how she has gained newfound confidence in her bare skin after just three months of incorporating SK-II with PITERA™ into her skincare routine and reflects on her personal transformation journey to Crystal Clear Skin and what it meanss for her in life. Through Baifern’s story, SK-II hopes to inspire more PITERA™ lovers to come forward to share their personal transformation stories with Crystal Clear Skin.
At the heart of SK-II, PITERA™ is a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process that is exclusive to SK-II. PITERA™ by SK-II is welcomed in by skin like its own because PITERA™ has a unique composition that resembles skin’s Natural Moisturizing Factors. This allows PITERA™ to be absorbed quickly and deeply into the skin, delivering all its goodness of over 50 micronutrients. PITERA™ is the essential skincare ingredient that resolves skin issues at the root, starting skin’s visible transformation to Crystal Clear Skin.
“Crystal Clear Skin is when I feel confident and empowered in my bare skin,” said Baifern.“With PITERA™, I’m no longer afraid to work in the open air, dust, pollution, or even put on special effects makeup. Because I know that when I come home from work every day, I have SK-II and PITERA™.”
“Crystal Clear Skin is… #ArigatoPITERA™” builds on SK-II’s growing collection of stories about its iconic PITERA™. Through the years, SK-II has been on a journey to bring to life the stories of PITERA™ and transformation to Crystal Clear Skin in new and meaningful ways for its consumers over generations.
This started from authentic celebrity testimonials in its early days to bold challenges with 2017’s “Face the Wild Face the Camera” with National Geographic, 2018’s “Bare Skin Project” with Magnum Photos, an industry-first beauty entertainment web-series with 2019’s “Bare Skin Chat,” 2022’s “PITERA™ & Me,” SK-II’s first-ever self-directed film series by its newest Gen Z brand ambassadors, and “Late Night Portraits,” spotlighting Asia’s biggest celebrities, putting Facial Treatment Essence to its boldest stress test yet. Most recently, SK-II launched “THE SECRET KEY,” unlocking the untold stories of well-known PITERA™ lovers’ transformational journey to Crystal Clear Skin.
