kate spade new york unveiled a pop-up store at The Exchange TRX to celebrate the launch of its Fall 2024 collection, including its Spade Flower Jacquard handbag assortment. Located at Central Exchange, on the ground level, the experiential pop-up welcomes the local community to celebrate the power of joy. The pop-up is open to the public from 4th to 15th September, 2024.
kate spade new york is a brand with a universal language of joy, optimism, and enduring style, and a customer who has historically felt deeply connected to this. The brand believes in expressing joy through style that goes beyond what you’re wearing, one that continues to spark conversation and inspire you, and those around you, every day. The pop-up encourages consumers to share their own interpretations of what joy means to them while exploring new product offerings from the brand. The pop-up is wrapped in signature brand codes, including Kate Spade Green, which sits prominently alongside the brand’s signature spade flower print.
kate spade new york also debuted its Fall 2024 brand campaign featuring actresses Taraji P. Henson (“The Colour Purple,” “Fight Night”), Nicola Coughlan (“Bridgerton”), and Marsai Martin (“Black-ish,” “G20”), who join the brand in unveiling its Fall 2024 collection, including the relaunch of the signature Spade Flower Jacquard assortment.
The Kate Spade New York Fall 2024 collection embraces the spirit of the season and the endless possibilities it holds. Classic prints and proportions, heritage details, and tried-and-true brand codes are reimagined in completely new ways, with the brand’s signature charm turned all the way up.
The brand’s most recognisable brand emblem, the spade, serves as the inspiration for its Spade Flower Jacquard handbag collection. The pattern has become a staple of Kate Spade New York’s handbag assortment. In a continuation of its long-term partnership with world-renowned Italian luxury textile mill Limonta, Kate Spade New York has created a new luxe jacquard fabrication—now interpreted with more depth and dimension than ever before. The Spade Flower Jacquard handbag in black will be exclusively available to purchase at the pop-up location, while the additional handbag colourways will be available at all Kate Spade New York stores.
Designed to spark joy, the pop-up store will offer several experiential elements to inspire visitors to answer the question, “What does joy mean to you?” Upon entering the pop-up, guests are encouraged to scan a QR code and will be prompted to complete several questions while they experience each station and redeem a complimentary treat. Guests will interact with a “What does Joy mean to you?” large-scale flip board showcasing different interpretations of what Joy means to them. There will be a fish-eye lens photo booth experience in which guests can take home a printed photo with a Spade Flower Jacquard border. To conclude the experience, guests who make a purchase at the pop-up can customise a beaded phone strap with Kate Spade New York charms exclusive to the pop-up location.
The kate spade new york Fall 2024 Pop-Up was celebrated by the attendance of local celebrities and creators, including Anna Jobling, Christinna Kuan, Eyka Farhana, Sweet Qismina, Yaya Zahir, Bay Doucet and Shalma Ainaa.
Don’t miss the kate spade new york Fall 2024 Pop-Up at The Exchange TRX! Open to the public from 4th to 15th September, 2024. See you there!
