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Prada Announces Aespa’s Karina As New Brand Ambassador

by Dean Zaini
September 6, 2024
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Prada has announced Karina as its latest brand ambassador. Lead member of the band Aespa, Karina is one of the most talented female K-pop artists, renowned for her work in the fourth-generation girl group. Recently, she attended the Prada Men’s Fall/Winter 2024 show in Milan earlier this year.

Karina is a Korean singer and the leader of Aespa, one of the most successful South Korean K-pop groups. Following their debut in November 2020 with the single “Black Mamba,” the group immediately attracted audiences globally. Their innovative concept, blending real and virtual members, set them apart in the K-pop scene at the time of their debut.

In May 2024, Aespa released their first studio album, “Armageddon,” featuring hits like “Supernova” and “Armageddon,” solidifying their presence in the international music industry. Karina’s striking visuals and charismatic stage presence have made her a standout figure in the K-pop scene.

Beyond her music career, Karina has showcased her versatility through various variety shows and media projects. She remains a prominent figure in the K-pop industry, contributing to Aespa’s growing influence worldwide.

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