ALDO recently launched the highly-anticipated ALDO Sport Club. Debuting in Malaysia, this fresh collection of men’s and women’s footwear offers a contemporary reinterpretation of ALDO’s athletic-inspired designs, marked by the introduction of the ALDO Sport Club signature branding.
The new emblem, a creative evolution of ALDO’s iconic A/heart logo, honours the brand’s rich heritage while embracing its forward-looking vision.
As the worlds of sport and fashion become increasingly intertwined, ALDO’s Sport Heritage collection arrives at the perfect moment. From the surging popularity of pickleball and the rise of #tenniscore to the renewed interest in golf among Gen Z and the growing influence of athletes as style icons, sports culture is redefining contemporary fashion.
Rooted in an aesthetic that marries timeless sophistication with a sporty edge, the Sport Heritage collection highlights this season’s must-have silhouettes, including retro-inspired sneakers that evoke a sense of nostalgia.
Leading the lineup is the MOTION X sneaker, designed for those who live life in motion. With a shock-absorbing sole, breathable engineered knits, and lightweight ALDO Pillow Walk™ cushioning, the MOTION X promises comfort and style with every step.
The ALDO Sport Club’s Sport Heritage collection is now available in ALDO stores across Malaysia and online.
