Only 9% of your skin is on your face. What about the other 91%? The Ordinary has you (quite literally) covered, because it’s breaking into a brand new body care category with three products suitable for all skin types and tones.
The new category launch includes Salicylic Acid 0.5% Body Serum, Niacinamide 5% Face & Body Emulsion, and Natural Moisturising Factors + Inulin Body Lotion, excitingly featuring formulations with some of The Ordinary’s most-loved ingredients, such as Salicylic Acid and Niacinamide, while also introducing a new ingredient: Inulin.
The Ordinary Lab is constantly listening to feedback on our product offerings. After being asked so many times if a product can “also be used on the body,” it just made sense to formulate body care products that encourage people to treat their body’s skin the same way they treat their face.
Research by Google Trends and Meta has shown an impressive 1,025% increase in searches for body skin care and an 845% growth in overall searches for body care since December 2023. Consumers are looking to fully round out their self-care regimens to include a full-body experience, leading to the ‘skinification’ of the body.
Now with The Ordinary, you can focus on your body skin, the way you want to. Let’s delve into the three new formulations giving body face time:
A Body Serum For Blemish-Prone Skin
Looking to expand our Salicylic Acid ingredient offering after the success of Salicylic Acid 2% Solution and Salicylic Acid 2% Anhydrous Solution, our lab wanted to extend this ingredient into the body care category.
Salicylic Acid 0.5% Body Serum is a lightweight exfoliating serum designed to improve skin clarity, by targeting pore congestion and smoothing skin texture. The formula offers surface-level exfoliation through the inclusion of 0.5% salicylic acid, which helps to encourage the natural shedding of dead skin. The lipophilic nature of salicylic acid means it can penetrate and exfoliate within pores to remove debris that can lead to blemishes. This formulation has been tested specifically for use on the body.
The Ordinary’s Body Care line is available at Sephora.my
