15 years after the birth of a serum that disrupted the skincare market, Lancôme introduces its revolution in repair science: New Génifique Ultimate.
With 27 years of repair research under its belt, the revolutionary new formula now has BetaGlucan-CM as its driving force. This active ingredient draws inspiration from medicine and has been shown to boost the skin’s ability to heal itself and speed up the healing process. Entire fixes a year’s worth of skin damage in just one week.
Youth Is In Repair
Day after day, the skin is exposed to stressors such as pollution, stress, and other lifestyle factors, which can cause visible damage. Skin repair is about leveraging the skin’s natural ability to renew itself. This renewal improves the overall health and appearance of the skin, to help combat the visible signs of skin ageing. Youth is in repair.
Beta-Glucan-CM: The Ultimate Ingredient
Beta-Glucan-CM is a new breakthrough hero ingredient for Génifique Ultimate. The formula is powered by 90 trillion Beta-Glucans in each dropper. With a uniquely biomimetic structure that is easily recognised and assimilated by the skin, Beta-Glucans have been shown to help accelerate recovery, reduce irritation, restore the moisture barrier, defend against UV-induced loss of firmness, and reduce the depth of wrinkles.
The Beta-Glucan-CM enhanced recipe helps to boost healing, lowering redness and attaining smoother, younger, more radiant, and younger-looking skin by “switching on” a chain reaction of repair across the epidermis. Using renewable raw materials with low energy consumption and waste production, Lancôme’s unique research in Green Chemistry and Biotechnology captures the beta-glucan-CM generated from yeast cell walls.
Discover NRF2: The “Repair Switch”
Following 27 years of research and 12 patents, L’Oréal Advanced Research decoded a key element in the biology of skin repair, representing a major global breakthrough for Lancôme skincare expertise called Nrf2.
Nrf2, otherwise known as the “Repair Switch”, is responsible for activating repair. Nrf2 activation has been shown to protect cells from UV damage, reinforce skin barrier function, and accelerate wound healing.
However, as we age, our repair switch becomes less capable. With age, the skin’s natural ability to globally repair is altered. For the first time, Lancôme has identified the pioneering ingredient Beta-Glucan-CM, which is capable of activating Nrf2 to boost skin repair. With the launch of Génifique Ultimate, Lancôme harnesses the extraordinary power of this ingredient for the very first time within an augmented, repair serum.
A complete formula for ultimate repair:
• Génifique’s iconic 7 pre-and probiotic fractions: Prebiotics deliver an essential source of skin microbiome nutrients, while probiotic fractions work to benefit the host’s overall health. Together, they help reinforce skin barrier function, stimulate skin defence, and leave the skin feeling firm and hydrated. Captured within Génifique Ultimate, each dropper contains 90 trillion Beta-Glucan-CM.
• Hyaluronic Acid: A fermented ingredient obtained from Lactobacillus bacteria that is transformed through Biotechnology and Green Chemistry. Found naturally within the skin, Hyaluronic Acid is known for its moisture-retention properties that help to visibly smooth, hydrate, and plump the skin.
• Licorice Extract: Also a prebiotic. Otherwise known as Glycyrrhiza Glabra, it is packed with beneficial compounds that are known to help fade dark spots, and target irritations while soothing the skin.
The ultimate skincare serum is the basis of all skincare routines. As the first step in your routine, Génifique Ultimate is lightweight, fresh, and composed of an easily absorbed sensorial texture, instantly soothing the skin. Ideal for all skin types, including sensitive ones, it is formulated without mineral oils, and colorants.
Captured In A New Refillable Design
Sleek, elevated, and edgy in legendary Génifique black and silver, the iconic Lancôme rose sits within an embossed medallion, as a symbol of eternal luxury.
The visionary formulation of Génifique continues to encapsulate the ultimate hyper-premium codes with an uncompromising commitment towards greater sustainability. With Génifique Ultimate, the patented, self-loading dropper delivers the perfectly flawless dose of formula.
As the first refillable serum on the market with a dropper, it embraces a modern design with an optimal weight, dimensions, and mechanism in a refillable system that saves 177 tons of glass.
Get ready to embrace the future of your skin while repairing skin damage in one week. Discover the next-generation repair science revolution within Génifique Ultimate.
The Lancôme Génifique Ultimate will be available in three formats – 30ML (RM395), 50ML (RM545) and 115ML (RM950), as well as the 50ML refill (RM463), launching this September 2024 as per below:
– Physical boutiques/counters, Lancome.com.my, Facebook Shop & Lazada: 2nd September
– Sephora: 12th September
