Being a legend means rewriting the rules, or fearlessly writing new ones. Legends go where no one has gone before, leaving a meaningful mark by living life with purpose and passion. That has been the story of Montblanc from its opening chapter until today, achieving legendary status by rethinking and reimagining the culture of writing with exciting innovations and iconic designs. The Montblanc Legend man embodies that very same ethos – always striving to overcome challenges to forge his own path to success, while empowering others along the way to reach their own goals.
Montblanc Legend Blue highlights a different side of the Legend man. His radiant aura, his gentle strength and his unconventional wisdom are channelled in a fresh woody aromatic fragrance that is as elegant, masculine, modern and timeless as he is. The fast-paced world around him may be chaotic, yet he remains calmly determined to face obstacles, with effortless determination. An inspiring and authentic leader, he is a man of contrasts: balancing strength with softness, ambition with humility, putting conventions of the past aside to lead with purpose.
The writing of a new legend in inspirational blue
Truth, serenity, wisdom and confidence. Blue is a colour synonymous with many of the Legend man’s defining qualities. It’s also a colour that is significant to the Maison’s history. From leather goods to watches to writing instruments, blue appears in many of the designs of its products, arming the wearer with the stability and vision to achieve their blue-sky dreams, in their own unique way.
A multi-layered fragrance evokes the many facets of the Legend man
A fresh woody aromatic fragrance reflects the contrasting facets of the Legend Blue man. The freshness of authenticity and success is perfectly balanced with the structure and power of inner strength and wisdom. The fragrance opens on a powerful fresh and aromatic accord of spearmint and lavender. It then reveals an authentic woody and masculine heart of Cedarwood and Sandalwood. Finally, the ambroxan combined with moss notes, leaves an intense and diffusive trail.
A new clear blue bottle for a legendary fragrance
While the signature curved solid shape and voluptuousness of the original design remains, for the first time, the Legend bottle reveals the liquid inside through clear blue glass. The blue glass is elegantly paired with a silver upper part for a sleek and modern look, adorned with the Montblanc emblem. The silver cap is embossed with the wordmark filled in black between two black rings reminiscent of the unmistakable design of another legend: the Montblanc Meisterstück
A legendary face
With timeless charisma and appeal, Zinédine Zidane returns as the face of Legend Blue. In September 2022, Montblanc introduced Zinédine Zidane, one of the greatest soccer players and celebrated coaches of all times, as its latest Mark Maker. Collaborating with the Maison on Montblanc writing instruments and leather goods campaigns, Zinédine Zidane also embodies the new campaign for the Montblanc Legend fragrance line. The French-born icon embodies Montblanc’s core belief that everyone can leave a mark by living a life with passion and purpose, and by doing what truly moves them. Humble and hardworking, the sporting icon has often been referred to as a “legend”; not necessarily the path he chose for himself, but one that his passion, skill and determination led him to.
Legend, Montblanc’s bestselling fragrance line, channels the mindset of those who don’t seek glory, but strive to leave their mark with purpose, conviction and passion, writing their own legend along the way.
Photographed in black and white by Mathieu César, his elegance, serenity and confidence continue to embody the essence of the fragrance and the unfolding story of the Legend Man, one chapter at a time.
