Following the Malaysian launch of Idôle Eau De Parfum in 2022, Lancôme presents the new Idôle L’Eau De Toilette – a steadfast ally made for women taking their first step to success. Launched nationwide this May, Idôle invites women to discover their true selves and embrace their inner strength.
Developed with three iconic notes powered by sciences, Idôle L’Eau De Toilette (EDT) enthralls the senses with its invigorating composition. Featuring a unique Shincha green tea accord infused with Teadione, it exudes a delicate, verdant essence, while blooming roses and fresh bergamot oils combine to emit a natural, refreshing aroma, imbuing vibrant citrus notes.
A POWERFUL FRESHNESS, INSPIRED BY NATURE, AUGMENTED BY SCIENCE
Continuing to inspire the future of perfumery, Lancôme expresses its pioneering vision in Idôle L’ Eau de Toilette, unveiling new facets on the perfumer’s palette.
At the heart of Idôle L’ Eau de Toilette, three iconic notes powered by sciences convey this new take on the original signature.
The Shincha green tea accord features a Givaudan exclusive molecule: Teadione. Identical to a molecule existing in nature, it is distinctly reminiscent of the smell of tea leaves and matcha tea. It is the secret ingredient to the powerful, yet soft vegetality of Idôle L’Eau de Toilette.
The duo of blooming roses combines Rose Water and an essence of rose petals, obtained by steam distillation of fresh petals to sublimate the rose as if it had just been picked. Fresher than ever, the iconic floral heart of Idôle expresses more natural facets in this new variation.
The fresh bergamot is made of a trio of oils from Italy, one of which is obtained through cold molecular distillation. Allowing a focus on the most vibrant facets of the citrus, it transcribes its sweet and tangy radiance from top to heart of the fragrance. Giving freshness and power and offers Idôle L’ Eau de Toilette intensely sparkling facets.
EMBRACING INNER STRENGTH
In 2019, Lancôme imagined the perfume of a new generation of women shaking up the rules of self-accomplishment. Strong but inclusive, ambitious but generous, they redefined the meaning of success by sharing their own and by empowering other women to pursue their own dreams. On their own terms. Over the years, this ever-growing feminine community has continuously inspired Idôle, making it the fragrance of the future in the making.
Idôle L’Eau de Toilette is a totem for all women ready to channel their inner strength. Composed by the trio of perfumers behind the original Eau de Parfum, Shyamala Maisondieu, Nadège le Garlantezec and Adriana Medina (Givaudan), this new fragrance creates a perfect symbiosis between high quality natural ingredients and science to unveil a new powerful freshness inspired by green tea Shincha accord.
Lancôme Idôle L’Eau De Toilette is now available at all physical Lancôme boutiques/counters, on Lancome.com.my and Sephora for RM295 (25ml), RM430 (50ml), and RM600 (100ml).Starting 10 May, visit any Lancôme boutique/counter to redeem a complimentary sample, taking the first step toward embracing inner strength.
