Sisley, the renowned fashion brand synonymous with sophistication and style sets pulses racing with the long-awaited unveiling of its Spring Summer 2024 Collection provocatively named “La Dolce Vita,” at its flagship store at Pavilion Kuala Lumpur. Attending celebrities include Christinna Kuan, Idris Khan, Alicia Amin and Vanizha Vasanthanathan who each wore pieces from the SS24 collection that showcased a harmonious blend of functionality and romanticism. From sleek silhouettes to edgy embellishments, each piece narrated a story of urban sophistication and contemporary allure. The Sisley Kuala Lumpur store marked Sisley’s second milestone in its Southeast Asia expansion journey.
In the spirit of appreciating life’s simple pleasures, ‘La Dolce Vita’ is a call to celebrate the exquisite beauty found in everyday moments. Drawing inspiration from the sultry allure of the ’90s and the unapologetic essence of urban grit, the event was also graced by Lucas Lau, Gaston Pong, Dior Yaw and Shalma Aina among others who added star-studded allure to the party. As part of the experience, guests can be seen immersing themselves in activities such as the Sisley high-angle photo booth and trying out the SS24 Collection while enjoying the high-energy beats of DJ Mjvicious.
Inspired by the eternal allure of Rome, the “La Dolce Vita” campaign features Bianca Balti interpreting a woman whose senses were reignited against the backdrop of an eternal Rome. South Korean actress, Lim Ji-Yeon, also adds her allure to the campaign elegantly showcasing the SS24 collection in a campaign pictorial infused with a romantic mood and style. The collection is a rebellion against convention, offering a glimpse into a world where sophistication dances cheek to cheek with spontaneity. It embodies a functional yet effortlessly chic aesthetic, epitomising the brand’s signature style with a pared-back minimalism and a hint of rock and roll. Standout pieces include trousers and tailored suits, evening dresses for her and shirts for him, and leather bags exuding timeless elegance.
For women, the collection embraces simplicity and ’90s allure with clean-cut lines and a focus on black and a vibrant colour palette. Denim takes centre stage in various styles, while romantic touches like rhinestones and lace add flair to sweaters and dresses. Perfect for the Malaysian weather, the collection transitions to a relaxed, indie rock-inspired vibe with crochet, lace, and silk-linen blends in psychedelic prints and earthy tones. The versatile looks seamlessly blend urban and festival aesthetics, perfect for the modern woman.
The men’s collection for the upcoming season embraces the essence of “dolce far niente” or “sweet idleness,” epitomising iconic practicality for comfort and relaxation, whether at work or leisure. From unlined jackets and all-white suits to eco-down jackets and classic biker jackets, the collection offers a relaxed yet well-constructed vibe. Key pieces include t-shirts with photographic prints, versatile 5-pocket jeans, and wrinkle-free linen shirts and pants. Breathable fabrics like slub are used for cardigans and soft sweaters, while pastel tones are complemented by tobacco, black, and chalk white hues, creating a timeless and chic palette for the modern man.
The Sisley flagship store provided the perfect canvas for the seductive “La Dolce Vita” Spring Summer 2024 Collection. With its sleek and modern simplicity, the store sets the stage for a modern shopping experience. Prioritising sustainability, Sisley incorporates hi-tech features and recycled materials, embodying its eco-conscious ethos. With dedicated areas for denim, knitwear, and accessories offer a tailored shopping journey. Sisley is managed by Al-Futtaim Group, which holds exclusive distribution rights in Malaysia. Sisley Malaysia flagship store is located at Pavilion Kuala Lumpur, Lot 2.01.05, 2nd Floor.
