The FENTY x PUMA Creeper Phatty Earth Tone has arrived with luxe, nubuck materials, and touches of gold. Whether you’re looking for a monochromatic head-to-toe look, a not so basic neutral style, or leaning into earth‘s natural tones, the new Creeper Phatty stands out while blending in. Premium materials, embossed features, and gold embelishments elevate this new drop from our girl, Rihanna.
Launched back in September of 2015, the original Creeper was a platformed version of PUMA’s iconic Suede sneaker. This silhouette was named Shoe of the Year by Footwear News in 2016, which not only transformed sneaker culture, but sparked PUMA’s brand impact and relevance over the past decade. The Creeper Phatty, Rihanna’s newest iteration of the sneaker, is bigger, bolder and badder than ever with an oversized design and stacked gum sole.
This luxe launch offers three distinct colorways for all ages and genders – Totally Taupe, Green Fog, and Warm White.
- Transition with Totally Taupe: Neutrals are a staple for any wardrobe, an easy way to transition between styles. Wear with a monochromatic look or elevate your everyday style.
- Garner with Green Fog: A color representing wisdom and intelligence, incorporate the soft shade into your wardrobe knowing it’s a hue that delivers both power and trend.
- Whimsically worn: Pair the Warm White colorway with your favorite crisp white fit for a fresh spring palette.
As Creative Director, Rihanna’s FENTY x PUMA campaign shot by Philippa Price expands upon this concept of creeping – attempting to do something without being noticed. The campaign embarks on a dynamic exploration of the art of camouflage through carefully composed tone-on-tone imagery.
On the heels of PUMA’s biggest brand campaign launch ever, PUMA and Rihanna hosted an event in London to celebrate the FENTY x PUMA Creeper Phatty Earth Tone. The exclusive taupe colorway of the FENTY X PUMA Creeper will drop exclusively at PUMA.com today. Get ’em while you can!
The Green Fog and Warm White colors launch on April 26 at 10AM at PUMA.com, PUMA stores, and selected retailers. Adult styles retail for RM599 while pre-school style retail at RM329.
