As the month of Raya approaches, Swarovski embraces this time of reflection, gratitude, and unity with mesmerizing new additions to a few of its jewelry collections from the Constella, Luna, Una, Matrix, Millenia and Imber families.
This phase of the lunar calendar encourages us all to find joy in the beauty that surrounds us, providing an opportunity to seek connection and community with those we hold close.
HONORING RAYA WITH LOCAL ICONS
Fronting this year’s Raya campaign are well-known Malaysian celebrities – Scha Alyahya, Sharifah Rose, Qasrina Karim, Hun Haqeem and Nadhir Nasar alongside the famous Indonesian star, Raline Shah.
This festive season is the perfect time to celebrate the joyful extravagance at the heart of the brand. Ushering in the arrival of Raya, the exciting campaign perfectly showcases mixed cuts and multi-faceted stones, each crafted with maximum intensity, casting a luminous glow over Raya looks.
CONSTELLA
Taking cues from the night sky, the luxurious pairing of gold-toned metal and vivid green crystals of the Constella family epitomizes grounded elegance while reflecting nature’s wonder. The radiant green hue honors Raya traditions while radiating serenity, renewal, and prosperity.
LUNA
Energetic. Mysterious. Boldly alluring. Luna embraces the incomparable beauty of the Moon, transforming its crescent shape into an array of provocative jewelry pieces. The designs have a punk edge glittering with complex pavé, sharp angles, and radiant spheres.
UNA
Beauty meets simplicity in these bright and energizing creations that alight with cosmic inspiration. Featuring an awe-inspiring green stone at the center, it’s artfully framed with Swarovski’s signature pavé technique and finished with a gold-tone plated chain. Elegant, modern, and ready to impress for your Raya celebrations.
MATRIX
Matrix designs are in constant flow. The strands of clear and colored crystals seem almost endless. Beautifully crafted to bring a burst of joy, blazing an impeccable trail of sophistication and luxury for this Raya season – producing a stunning fine jewelry look.
MILLENIA
Millenia is one of Swarovski’s Icons. Featuring bold and timeless touches of refinement in each beautiful jewelry piece, it is a perfect form of self-expression. With its own dramatic sense of style, the vibrant all-around necklace and bracelet are formed from a row of green octagon cut crystals and finished with a standout gold-tone plated setting. The Millenia bangle design exudes boldness with four individual strands that are each set with an octagonal stone in different shades of green.
IMBER
Swarovski’s manufacturing roots are revealed in the Imber family, where the industrially inspired metal hardware glitters with clear chunky bezel set crystals and a brand-new pink pop injection for this festive season. Articulated soft and fluid settings lend an organic element – elegant, modern, and ready to impress for your Raya celebrations.
WATCHES
Crafted in the iconic octagon shape of Swarovski, this unique Dextera bangle watch is made for maximum glamour. It features a swan logo at 12 o’clock and three crystallized index markers. Along with a single dazzling crystal set in the crown, the watch is also brought to life by 194 crystals set. For another timepiece collection, Certa watch is creatively crafted to accentuate any outfit. Beneath the mineral glass, a mesmerizing guilloché dial is revealed, with the Swarovski swan logo at 12 o’clock, along with indexes created from round and baguette crystals. These Swiss made watches are water resistant and is designed to keep you on time for everyday occasions with exquisite sophistication.
At its core, each design showcases the brand’s mastery of light and remarkable savoir-faire. Together, these exquisite pieces serve as a radiant addition to this festive occasion.
The Raya exclusives are available to purchase exclusively in Swarovski Malaysia stores and online at Swarovski.com
