Globally renowned sportswear brand PUMA is transporting everyone on a journey to Italy with the return of Palermo, a terrace legend and shoe that pays homage to the coastal capital of the island of Sicily. With a sleek silhouette and a classic gumsole, the Palermo made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd. Today, this icon of football culture celebrates its return with playful and brighter colours.
IVE, K-pop girl group and also PUMA APAC Ambassador appears in this collection. Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the campaign presents a handpicked collection of jersey-inspired looks and fun colours rocked by IVE in their Palermos. From classic PUMA jackets to pleated skirts and football short, the girls are ready for a summer celebration of la dolce vita – the sweet life.
The SS24 Palermo collection will be available for purchase at selected PUMA stores and PUMA.com from March 15th, 2024.
The sweet deal here is that with any purchase of Palermo footwear from 15th March 2024, customers will receive an exclusive PUMA Palermo scarf. To celebrate IVE, shop for any apparel worn by IVE from the Palermo collection to receive a special pack of six IVE autographed photocards, while stocks last.
