FOPE, the epitome of Italian craftsmanship and an embodiment of everyday luxury is proud to announce the launch of its flagship store at Seibu, The Exchange TRX. The FOPE flagship store unveils an exquisite range of fine jewellery collections, combining the brand’s rich heritage with contemporary design, promising a unique and unparalleled shopping experience
The brand has expanded its footprint globally, with flagship stores in key cities, and in Malaysia, it has been exclusively presented by SUEN for over a decade. The launch at Seibu, The Exchange TRX, aligns with FOPE’s commitment to being at the forefront of major fashion hubs, where style converges with luxury.
The launch event held at FOPE at Seibu, The Exchange TRX was graced by an esteemed lineup of dignitaries, including Mr. Umberto Cazzola, the President of FOPE, accompanied by his wife, Mrs. Marilisa Cazzola, who also serves as the Chief Marketing Officer. The distinguished presence extended to include H.E Massimo Rustico, the Ambassador of Italy to Malaysia, Ms. Lee Sze Suen, the visionary Founder and CEO of SUEN Jewellers, Datuk Alfred Cheng, Chairman of Seibu KL, Datin Rita Shum, the Fashion Director of Seibu KL and Mr. Nobuharu Yutani, The Managing Director of Seibu KL. This assembly brought together a perfect blend of Italian sophistication and Malaysian elegance, elevating the occasion to new heights.
The ribbon-cutting ceremony, a symbol of FOPE’s grand entrance into Seibu, The Exchange TRX, marked a historic moment. This flagship store is poised to be a beacon for fine jewellery enthusiasts, offering an unrivalled shopping experience that seamlessly merges FOPE’s Italian legacy with cutting-edge contemporary design.
Umberto Cazzola, President of FOPE, exclaimed, “Bringing the allure of FOPE craftsmanship to Seibu, The Exchange TRX, and establishing it as our first standalone flagship store in Malaysia is nothing short of exhilarating! With flagship stores already gracing six significant destinations worldwide, including Kuala Lumpur, this expansion marks a thrilling milestone for FOPE. It’s not just about opening another store; it’s about igniting the passion for Italian luxury in the hearts of Malaysians and beyond.”
Lee Sze Suen, the Founder of SUEN Jewellers, shared her excitement, “For a decade, SUEN has taken immense pride in presenting FOPE exclusively in Malaysia. The partnership has been remarkable. In 2020, the launch of FOPE’s first flagship store in Asia at SUEN in Bangsar was a momentous occasion, reflecting our shared dedication to offering the finest in fine jewellery. Now, as FOPE sets its sights on Seibu, The Exchange TRX, we are thrilled to continue this journey together, bringing a touch of Italian elegance to Kuala Lumpur’s newest luxury destination.”
Redefining Luxury Since 1929
Established in 1929, FOPE stands as the epitome of Italian craftsmanship and innovative design, reshaping the landscape of fine jewellery with its commitment to luxury.
At the heart of FOPE’s contemporary allure lies the patented Flex’it system—a revolutionary creation born from its heritage as a wristwatch band manufacturer. This exclusive design transforms bracelets into whispers of gold, effortlessly rolling onto the wrist without clasps or fastenings. Meticulously crafted with tiny gold springs, the 18k gold chain becomes fully flexible, ensuring each piece offers a unique experience of everyday luxury and comfort, blending style with stretchability and smoothness.
In the relentless pursuit of perfection, every FOPE collection unfolds as an opulent ensemble crafted for both men and women. Boasting a diverse range of styles, these pieces effortlessly adapt to various occasions. FOPE’s distinctive approach to fine jewellery consistently redefines luxury, seamlessly blending timeless tradition with avant-garde innovation, captivating discerning connoisseurs worldwide.
FOPE’s Latest Collection Blends Craftsmanship with Modern Flair
During the event, FOPE unveils a new addition to its collection, with an exclusive worldwide preview of Luna Pavé and Luna Pavé Bicolour.
This exquisite creation exemplifies the perfect union of traditional craftsmanship and contemporary design, seamlessly integrating cutting-edge Flex’it technology. The Luna collection showcases the fusion of a quadrilateral gold mesh and the timeless circular shape of the jewellery. Each piece in the Luna collection symbolises perfection and eternity.
The collection unfolds as a mesmerising ensemble, featuring exquisite bracelets and chokers, with an option for a special new two-tone design, adding a contemporary twist to the classic elegance of FOPE. Additionally, for those who seek the epitome of luxury, Luna is available in a precious diamond-set version, promising an extraordinary blend of sophistication and glamour.
FOPE’s Exclusive Collaboration with Jennifer Lopez
In a groundbreaking collaboration, FOPE proudly announced its partnership with global superstar Jennifer Lopez. Featured in her latest music video, “Can’t Get Enough,” released on January 29, 2024, Jennifer Lopez graces the screen adorned in the breathtaking pieces from FOPE’s renowned “Eka MiaLuce” collection. Celebrated for its flexibility and contemporary design, this iconic collection perfectly complements Jennifer’s unique style, adding a touch of sophistication and glamour to her captivating presence.
Adding to the allure, the collection was transported directly from Vicenza to the newly unveiled FOPE flagship store at Seibu, The Exchange TRX. During the event, media and esteemed guests had the exclusive honour of witnessing these exquisite pieces in person, marking a momentous occasion in the intersection of music, fashion, and luxury.
Discover Italian Elegance at the New FOPE Boutique in Kuala Lumpur
Located within the prestigious Seibu luxury department store, this carefully designed space seamlessly merges contemporary elegance with the timeless essence of Italian neoclassicism, offering visitors a captivating journey through the rich tapestry of Italian art and culture.
The boutique’s design showcases meticulous attention to detail, drawing inspiration from the grandeur of aristocratic palaces. The regular grooves adorning the walls echo the column decorations found in historical palaces, while the mirrors, with their rounded arches, pay homage to the monumental niches that once cradled precious works of art. These architectural elements serve as an immersive exploration of Italian history, inviting customers to bask in the heritage that defines FOPE.
For more enchanting details and to explore the captivating world of FOPE visit https://www.fope.com/en/. Stay connected and be part of our journey in Malaysia on Facebook at https://www.facebook.com/suenjewellers and Instagram at https://www.instagram.com/suenjewellers.
