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Home Fashion

Pomelo Unveils Vibrant Spring Summer ‘24 Collection

by Daniela Dogliani
March 7, 2024
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Pomelo, Southeast Asia’s leading omnichannel fashion brand is excited to kickstart vibrant summers with the launch of its Spring Summer ‘24 collection. Designed to take Pomelo Girls on a journey to paradise, Pomelo invites all to go #AnywhereWithPomelo this tropical season.

Indulge in a sun-kissed escape with the 39-piece SS24 collection, where crochet mesh and scalloped hem patterns, coastal prints, and sunset hues intertwine to evoke the essence of summer. Crafted with lightweight fabrics, relaxed silhouettes, and a complementary tropical color palette, each piece seeks to enhance the vacation wardrobe with vibrant, beach-inspired vibes that embody the carefree spirit of tropical getaways from sunrise to sunset.

Key pieces of the collection include a printed matching two-piece set (pictured), versatile denim pieces that feature scalloped hems and beach-inspired patchwork, and crochet mesh styles that are easy to layer on top of swimsuits for lounging by the pool or beach.

With the launch of Spring Summer ‘24, Pomelo is excited to introduce an updated size range, reflecting the brand’s dedication to inclusivity and ensuring every customer finds their perfect fit. Beginning with this collection, two new sizes, 23 and 29, are introduced in its numerical range for denim bottoms. In addition, the XXS sizes now offer a slightly smaller fit, accommodating those who have long sought a more tailored silhouette, and the XL sizes now provide a bit more room for comfort and ease. This adjustment reaffirms Pomelo’s commitment to celebrating individuality and ensuring that every Pomelo Girl feels confident and empowered in its designs.

Pomelo’s Spring Summer ‘24 collection will be available from March 4, 2024 via the Pomelo app on iOS and Android, and online, with selected styles available in-store at 1 Utama Shopping Centre. Prices start at RM 44.90.

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