To celebrate the official opening of its new concept store at The Exchange TRX mall, Coach has hosted a star-studded event with celebrity guests and friends of Coach. In attendance was guest of honour, South Korean singer, songwriter, and dancer YUGYEOM and Thai television actor, singer and model, Nanon.
YUGYEOM, headlined the event together with Nanon, alongside local celebrities including Daiyan Trisha, Alyph, Alvin Chong, DOLLA, Eyka Farhana, Jeryl Lee, SonaOne, Sophia Liana, Uriah See, Yaya Zahir, as well as social media influencers Joe Shiang, Imran Bard, Jack Goh, May Ho, Shalma Ainaa, Zhen Ning, and Tiktok stars Alex Ho, Alvy Joanna, Jovynn, among others.
The opening event was officiated with a ribbon-cutting ceremony by General Manager of Tapestry SEA & Oceania, Ms. Campbell O’Shea; Project Director for The Exchange TRX and Head of Retail for Lendlease Malaysia, Mr. Mitch Wilson; YUGYEOM, Nanon and Daiyan Trisha.
The first in a series of newly reimagined locations to roll out globally over the year, the new concept store at The Exchange TRX mall captures Coach’s vision to merge its iconic visual language with the expressive spirit of today’s generation to create an innovative retail experience.
Spanning across 2,526 square feet and inspired by the house’s New York heritage, the space features a light and airy open concept with an inviting lounge seating area—a design approach rooted in community. Additionally, tapping the dynamic energy of Coach’s hometown, the space features an array of one-of-a-kind touches including an eclectic mix of bespoke furniture and decorative pieces.
Spotlighting limited-edition collections and collaborations in addition to the house’s seasonal releases, the concept store will feature bags, small leather goods, accessories, ready-to-wear and footwear. Located at G.87.0, G.88.0 & G.89.0, Ground Floor, customers will be able to visit from 10.00am to 10.00pm daily.
