Tiffany & Co. today unveils its 2024 Chinese New Year campaign, starring the House’s iconic jewelry collections and the emblematic Jean Schlumberger by Tiffany & Co.™ Bird on a Rock. Depicting prosperity and togetherness the holiday symbolizes, the campaign is brought to life through captivating visual storytelling that illustrates the essence of the holiday and captures the pure delight and anticipation that defines the new year.
The campaign encompasses a series of images where sparkling Tiffany designs from Tiffany Lock to HardWear are featured to epitomize precious moments and joyous celebrations. The House unveils a new collection, Tiffany Woven Keys, to celebrate the festive season. Inspired by vintage key designs from The Tiffany Archives dating to the late 1880s, Tiffany Woven Keys is an expressions of love’s infinite possibilities. Available in rings, earrings, bracelets and pendants, the collection is distinguished by the signature woven motif in 18k rose gold set with Tiffany’s legendary diamonds. To bring in the Chinese New Year, a regional exclusive Tiffany Woven Keys mini pendant in rose gold with pink sapphires was designed.
Tiffany & Co. also introduces a new timepiece, the Atlas® Moonphase watch. Encompassing the standout moonphase complication, the timepiece showcases the four phases of the moon: new moon, first quarter, full moon and last quarter. Drawing inspiration from the iconic Atlas statue that welcomes visitors to The Landmark in New York City, the Atlas® Moonphase watch is available in two iterations – 34 mm stainless steel with diamonds and a Tiffany Blue® alligator strap and 34 mm watch in 18k rose gold with diamonds and a navy alligator strap.
The emblematic Jean Schlumberger by Tiffany & Co.™ Bird on a Rock is represented through the campaign film as it journeys through snow-covered streets, capturing moments and traditions of Chinese New Year. One of the 21st century’s most iconic jewelry designs, Bird on a Rock is one of the world’s most celebrated creation. It remains as coveted today as it was when the House first introduced it over 50 years ago.
