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Lancôme Welcomes The Year Of The Dragon With Fiery Collaboration!

by Daniela Dogliani
January 4, 2024
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This Chinese New Year, Lancôme celebrates the legendary power of the Dragon, symbolising prosperity and vitality. The Dragon, as one of the zodiac signs, embodies the ability to turn the impossible into reality. Lancôme introduces a groundbreaking collaboration with London-based Chinese artist Jacky Tsai, creating the Lancôme Loong collection—a fusion of east and west. Embrace new beginnings with limited-edition Chinese New Year packaging for star products like the Advanced Génifique Serum and Absolue Soft Cream. Enhance your festive look with vibrant pops of colour using the NEW L’Absolu Rouge Intimatte Liquid, a creamy lipstick delivering a soft-blurred matte finish for a prosperous start.

2024 Chinese New Year Advanced Génifique Serum 115ML (RM860)

Experience the transformative power of Advanced Génifique Serum for youthful and healthy-looking skin. With just one drop, it fortifies your skin’s moisture barrier, sealing in hydration and shielding against external threats like pollution and harsh weather. Infused with 10% Bifidus Prebiotic, Hyaluronic Acid, and Vitamin Cg, this anti-aging serum rejuvenates dull skin, visibly reducing signs of ageing for a radiant complexion. Apply morning and night for visibly hydrated, plumped, and even-toned skin in just 7 days.

2024 Chinese New Year Absolue Soft Cream 60ML (RM1300)

Absolue Soft Cream is a light yet creamy face moisturiser that brightens and firms your skin. It provides up to 24 hours of hydration, giving your skin a radiant and plump look. With a special blend of Grand Rose Extracts, Pro-Xylane, Shea Butter, and Meadowfoam Seed Oil, this luxurious cream revitalises your skin, leaving it smoother, more supple, and visibly even. Over time, it visibly reduces signs of ageing, making your skin look more radiant and revitalised. Enjoy the benefits of this moisturiser for a luminous and refreshed complexion.

NEW L’Absolu Rouge Intimatte Liquid Lip (RM160)

Just in time for the festivities, Lancôme presents the NEW L’Absolu Rouge Intimatte Liquid – your go-to for a velvety matte that dresses your lips in a creamy embrace. Feel the luxurious glide and gentle hug during application, thanks to its plush foam petal applicator. The Intimatte Liquid effortlessly melds onto your lips, offering an almost weightless touch with a soft-blurred matte finish. Enriched with Grand Rose Extracts, Soothing Ceramide, and Smokelight Pigments, this creamy liquid lip sensation not only increases comfort instantly but also beautifies your lips over time while keeping them protected from dryness.

Join them from January 12th to February 25th, 2024, as Lancôme transforms Bukit Bintang for the second consecutive year, celebrating the Year of the Dragon at Pavilion Kuala Lumpur. Immerse yourself in the Lancôme Dragon Tunnel, explore limited edition Chinese New Year products, and enjoy exclusive podium activities. Experience the captivating Lancôme setup with synchronised 3D screens at Fahrenheit88 and Pavilion, featuring the Lancôme Dragon and iconic products. Scan a QR code for a special augmented reality (AR) filter on your smartphone, bringing the Lancôme Dragon to life.

The limited-edition collection will be available exclusively online and on Lancôme’s Facebook shop from 5th January onwards as well as at the Lancôme Chinese New Year Podium at Pavilion Kuala Lumpur from 12th January to 25th February.

Tags: Lancôme
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