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Home Fashion

UNITED COLORS OF BENETTON Opens Flagship Store @ The Gardens Mall!

by Daniela Dogliani
December 15, 2023
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Fashion enthusiasts who harbor the love of personal expressions through vibrant colors, stripes in their everyday wear are now spoiled for stylish choices at the UNITED COLORS OF BENETTON’s first flagship store in Malaysia.

UNITED COLORS OF BENETTON, a lifestyle brand that speaks to cosmopolitan souls invites Malaysians to discover the array of democratic smart looks expressed by knitwear, color and stripes at its flagship store. Embodying Benetton’s sense of diversity, the store will also offer a variety of iconic garment looks designed to be fluid, fun and empowering every individual to be themselves.

FALL/ WINTER 2023 COLLECTION, AVAILABLE AT UNITED COLORS OF BENETTON, MALAYSIA

Malaysians can anticipate a symphony of styles with the unveiling of the Fall/Winter 2023 collections at the UNITED COLORS OF BENETTON’s inaugural flagship store in Malaysia. Curated by visionary BENETTON’S Creative Director of the Women’s, Men’s and Children’s collections, Andrea Incontri, this collection will spotlight on four key styles which will include:

  1. Back to Tailoring: expresses a return to the essence of tailoring, faltering shapes, cult garments and the rediscovery of statement pieces in the wardroom

  2. My Own Private Style: a collection of outerwear that is unbeatable for wearability, simplicity, and sobriety

  3. The New Knit Club: knit pieces with nature designs such as flowers, mushrooms, and bunnies.

  4. Welcome to the Benetton Club: a series of rugby shirts that is a mix of preppy and athleisure style.

Andrea Incontri serves as the Creative Director of the Women’s, Men’s and Children’s collections, having been appointed in 2022. An architecture graduate, Andrea launched his eponymous fashion label in 2009 and then also served as creative director of Italian luxury group Tod’s from 2014 to 2019 His style is rooted in what he calls “a formal subtraction” and this will guide Benetton towards telling of the complexities in today’s world.

The prices at UNITED COLORS OF BENETTON range from RM159 onwards for menswear, from RM139 for womenswear, and from RM95.90 for kidswear and RM49.90 onwards for accessories, which will include caps, scarves, belts/suspenders, bags, totes, purses, and footwear. For Malaysians who prefer to shop online, selected UNITED COLORS OF BENETTON styles are also available at ZALORA or LAZADA.

Tags: Flagship StoreThe Gardens Mall
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