In conjunction with the launch of the new Devotion Eau de Parfum fragrance, Dolce&Gabbana Beauty presents a new make-up line dedicated to the scent of true devotion. Devotion Make Up Collection expresses an ideal of impeccable and timeless beauty that is deeply contemporary and combines emotion, spontaneity, and performance.
The three new products – Devotion Extreme Volume Mascara, Face Illuminator, and Liquid Mousse Lipstick – are expressions of traditional craftsmanship and bold experimentation. The innovative vegan formulations contain active ingredients extracted from natural ingredients grown by small Italian communities, a testament to the fashion house’s constant attention to its roots. Comfortable and long-lasting, they provide immediate results from the first application. Three products to create a complete, bold, and impeccable make-up look. The wide range of shades allows the wearer to create multiple looks from day to evening and for special occasions.
The iconic Sacred Heart – reproduced in three dimensions in antique zamak on the packaging of the new products – symbolizes eternal love and devotion that continues to renew itself with a creative touch.
THE CAMPAIGN
Shot in the charming island of Ortigia, the ancient and legendary heart of Syracuse, Sicily, the new Devotion make-up collection’s campaign is an intimate and passionate narration that reinterprets the codes of Dolce&Gabbana, striking a balance between a rediscovery of the brand’s roots and a keen contemporary perspective. Hugo Comte captures Ortigia’s characteristic views by serving as a backdrop to a story of love and devotion that transcends known boundaries and crystallizes in the symbolism of the Sacred Heart and ex-votos, emblems of endless gratitude.
THE COLLECTION :
DEVOTION ILLUMINATING FACE POWDER
OIL IN POWDER LUMINIZER
Devotion Illuminating Face Powder instantly enhances the complexion thanks to a state-of-the-art formula: a long-lasting (up to 16 hours) Oil Infused Powder that combines the benefits of liquid and powder illuminators in one product with a hyper-sensorial and comfortable texture. The high concentration of pigments and luminous pearls enhances all skin tones, giving a sophisticated and radiant appearance while highlighting the natural glow.
Devotion Illuminating Face Powder is made in Italy with high-quality vegan ingredients, including a new cosmetic active principle that is natural and sustainable, derived from upcycling the pomace of Aglianico wine produced in Campania, known for its antioxidant and moisturizing properties, which help to minimize signs of aging. By choosing this ingredient, Dolce&Gabbana is committed to supporting small local production realities. A responsible approach that is also reflected in the choice of rechargeable packaging, which reduces plastic use by 30% and saves 65% more raw material compared to disposable packs.
Devotion Illuminating Face Powder is available in a universal shade designed to enhance every skin tone. Luce Universale is a particular shade that, combined with the innovative formulation, gives the face a relaxed and smooth appearance and a natural luminosity that radiates directly from the skin.
Application tips
The included custom-made brush, with a flat and elongated shape, can be used versatilely, applying the product to different face areas to achieve the desired look.
DEVOTION LIQUID MOUSSE LIPSTICK
NO TRANSFER MATTE LIQUID LIP
Devotion Liquid Mousse Lipstick is a soft and lightweight lipstick with a comfortable and ultra-performing texture for smooth, matte, and defined lips thanks to a formula that works in just a few seconds. No-transfer and long-lasting (up to 16 hours), it immediately releases a pure, intense, and extra-coverage color, giving an instant sensation of hydration and well-being.
Devotion Liquid Mousse Lipstick is available in nine soft matte shades divided into 4 color families: The Nudes are designed to adapt to different skin tones: 100 Speranza, a soft nude, 105 Rispetto, a rosy nude, 110 Generosità, a deep nude. The Pinks: 200 Gratitudine, a warm pink, and 205 Affetto, a cool pink. The Coral: 300 Felicità is a terracotta orange. The Reds: 400 Orgoglio, a rusty red, 410 Audacia, an intense cool red; and of course, the hero shade 405 Devozione, a “perfect red,” sensual and matte, capable of enhancing every complexion, inspired by the Devotion fashion collection.
The vegan formulation of Devotion Liquid Matte Lipstick contains an active ingredient obtained from salvaged avocados in Sicily. An upcycled ingredient known for its ability to stimulate hyaluronic acid production and restore the epidermis’s natural lipid barrier, achieving an immediate moisturizing action.
Application tips
The applicator allows the lipstick to be applied evenly using the flat side, redefining the lip contour with the tip for impeccable results. It is possible to gently blend the color with the fingertips for a blurred effect.
DEVOTION EXTREME VOLUME MASCARA
VOLUME & LIFT MASCARA
Devotion Extreme Volume Mascara instantly thickens, volumizes, and lifts lashes from the first application. An immediate and long-lasting (up to 36 hours) result that intensifies with each stroke: to show off a bold and dramatic look from morning until late at night and beyond. The innovative formula, resistant to water, gives lashes +205% volume. Lightweight and comfortable, it contains 84% natural origin ingredients, including an active principle obtained from oranges produced in Calabria. From their upcycling, a sustainable ingredient is obtained, known for its beneficial effects on lashes. The formula is also enriched with D-Panthenol, known for its strengthening properties.
Devotion Extreme Volume Mascara is available in a single shade of extreme black with a glossy finish.
The precious rechargeable packaging allows a 70% saving on raw materials compared to disposable packs.
Application tips
Apply mascara from the roots to the tips of the lashes, gently rotating the brush. Just one stroke is enough to achieve extreme volume: repeat the application for an even more intense and dramatic result. Use the narrower part of the brush to reach shorter and inner lashes.
DEVOTION MAKEUP
The Devotion Makeup collection includes Devotion Illuminating Face Powder, Devotion Extreme Volume Mascara and Devotion Liquid Mousse Lipstick available in 9 shades divided into Nudes, Pinks, Coral and Reds.
Devotion Make up collection will be available EXCLUSIVELY at SEIBU TRX from 29th November 2023 onwards. It will be the first ever Dolce&Gabbana Beauty counter in Malaysia!
