Tiffany & Co. today unveils its 2023 holiday campaign, a quintessential story of wonder, chance and joy. Brought to life through captivating visual storytelling, the films and still imagery feature House Ambassador Rosie Huntington-Whiteley and China Brand Ambassador, Elaine Zhong, as they prepare to celebrate the holidays. Shot at Tiffany & Co.’s birthplace, New York City, the model, businesswoman, founder and chief creative officer and Chinese actress are draped in the House’s iconic collections and high jewelry designs capturing the pure delight and sense of anticipation that defines this wonderful time of the year.
“This holiday season, we wanted a campaign that celebrates the joy of the season with a beautiful campaign that’s driven by rich storytelling, something that is deeply ingrained in our heritage,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “We created this campaign to capture the spirit of a Tiffany holiday where anything can happen.”
Photographed by Alasdair McLellan, the campaign unfolds in a series of intimate vignettes set in a Manhattan townhouse, where sparkling Tiffany designs become symbols of precious moments and joyous celebrations. In one climactic scene, with the glittering lights of Manhattan as her backdrop, Rosie Huntington-Whiteley captures the wonder of the holidays in a breathtaking Jean Schlumberger by Tiffany & Co.™ Bird on a Rock morganite suite. One of the 21st century’s most iconic jewelry designs, Bird on a Rock is one of the world’s most celebrated jewels. It remains as coveted today as it was when the House first introduced it over 50 years ago. Another shot with Elaine Zhong epitomizes the holiday essence as she is dressed in different expressions of the iconic LOCK collection – a powerful symbol of unbreakable bonds.
