In a move set to captivate beauty enthusiasts across Malaysia, LG Household & Health Care Malaysia Sdn Bhd proudly introduces Freshian, a revolutionary vegan makeup brand poised to transform the cosmetic landscape.
As the vegan cosmetic market surges, Freshian takes the lead in Malaysia, catering to consumers with a keen interest in animal protection and environmental well-being. Drawing from over 50 years of dedicated research on makeup, the brand is committed to providing an extraordinary makeup experience that aligns with a conscious and sustainable lifestyle.
With a commitment to the safety of both your skin and the environment, all Freshian’s products are vegan-certified. The brand introduces a range of environmentally friendly practices, including the use of a bio-PET box crafted from materials derived from sugar cane. On top of that, the makeup puff, a vital accessory in every makeup routine, is ingeniously made from corn starch to minimise the environmental impact.
Many beauty enthusiasts swear by the charm of Korean cushion foundations — it is easy to carry and even easier to use. Freshian Egg-Like Cushions is developed to enhance one’s natural beauty, to make the skin look as smooth and shiny as shell peeled egg. It caters to different beauty preferences. Whether you would like to go for a rosy and radiant finish with Egg-Like Tone-Up Cushion that is infused with natural pigments from rosehip fruit and calamine; semi-matte, long-lasting and mask-proof with Egg-Like Cushion, jewel glowy skin with Egg-Like Glow Cushion that infused with glass grain brilliance complex powder; or the unrivalled flawless coverage with Egg-Like Cover Cushion.
Egg-perience a seamless finish look with Freshian’s Egg-Like Foundation and Egg-Like Glow Foundation, with SPF35 PA++, offer a natural skin-smoothing effect and a radiant glow. The lightweight, non-sticky formula ensures your skin looks as flawless as peeled boiled eggs. Safe for sensitive skin, these foundations come in two variations and two shade ranges.
No makeup regime is complete without lip products. Freshian’s lip essentials redefine beauty and pamper your lips in the most natural way possible. The Vegan Lip Balm, available in 8 colours, envelopes your lips in a soft butter texture, offering sheer water-painting colouration while acting as a high-performance lip balm that combines moisture with wrinkle improvement, it can double up as a blusher on the cheeks and a lipstick on the lips. The Vegan Serum Lip Tint, presented in 7 colours, introduces a lip conditioning serum enriched with a flower complex to keep lips hydrated for an extended period. Experiment with layering clear gloss and colour to achieve the desired volume and hue, inspired by the different shapes and beauty of flowers, enhancing your natural beauty in every shade.
Continuing its commitment to enhancing natural beauty, Freshian introduces its base makeup line, designed to not only enhance your beauty but also soothe irritated skin and maintain the delicate balance of oil and water. The key ingredients, including fig, 5 types of hyaluronic acid, and madecassoside, work in harmony to provide a skin-loving experience like never before. Comes with various options from Waterful Cica Sun Lotion SPF50+PA++, Waterful Tone-up Cream SPF20PA++, as well as a multi-functional Pink Vital Ampoule Primer.
Freshian products are now available for purchase online via e-commerce sites, Lazada and Shopee. To stay updated on Freshian product launches and other brand news, visit them at Official Instagram or Official TikTok
