When two French institutions meet, Louvre – the most famous museum in the world – and Lancôme – the leading French beauty brand empowering women worldwide – an unprecedented collaboration happens. The partnership invites us to pursue the dynamic dialogue between art and beauty in telling women’s stories that echo our times beyond eras, geographies and cultures in our modern world.
Lancôme’s new campaign, shot inside the Louvre museum, celebrates women who pioneered and carved out space before us – immortalized in stone, alongside those who are making waves today. Beauty is a living art!
It features the house’s ambassadors Zendaya, Amanda Seyfried, Aya Nakamura and model He Cong. Facing the Louvre sculptures, Lancôme ambassadors express the beauty reflected from the art piece that moves them. Independent, strong, wild, magnetic, radiant and genius.
From the mesmerizing light of the Richelieu wing of the Musée du Louvre, to the smooth marble and stone of nine sculptures chosen for the collaboration, Lancôme creates a collection that highlights both the powerful stories of the goddesses and the famous Richelieu Gallery of the Louvre as an art work.
For eyes, the Richelieu Wing colour palette combines a highlighter plus four unique shades of eyeshadows. For L’Absolu Rouge, four unique shades of the cult lip collection are featured, each celebrating a female deity with a story to tell. And for Génifique, Lancôme’s skin health icon, we have a limited edition featuring the Goddess Hygie in a choice of two sizes.
The Richelieu Wing Palette For Eyes
With this makeup colour palette, Lancôme celebrates the sculpture of Corine, Greek poetess of the 5th century BC, presented in the Richelieu wing of the Louvre. Organic and poetic, the palette of shades inspired by the magic light of the Richelieu Gallery is powered by a technology designed for greater color impact and heightened shimmer.
4 Shades Of L’Absolu Rouge Lipstick
For lips to tell the mythical stories of antiquity and embrace our own strength and beauty, Lancôme creates a L’Absolu Rouge collection inspired by the 4 chosen muses within the art pieces of the museum.
L’Absolu Rouge Drama Matte in shade 200 French Drama, inspired by Sleeping Hermaphrodite: A shade born in the madness of a love so strong, when two become one.
L’Absolu Rouge Drama Matte in shade 274 French tea inspired by Diane de Gabies: A cloak of color inspired by the Goddess of the moon or the hunt, L’Absolu Rouge Diane de Gabies is warm-toned, medium orange shade with a matte finish.
L’Absolu Rouge Drama Matte in shade 105 Celestial Rose inspired by Nymph Echo: May her story echo on lips and none fall for a Narcissus as she did. L’Absolu Rouge designed for a truth, removed from the human vanity.
L’Absolu Rouge Drama Matte in shade 196 French Touch inspired by Nymph with a Scorpion: May Nymph with a scorpion, soothe lips with L’Absolu Rouge’s Grand Rose Extracts™ for delicate, luminous beauty.
Lancôme’s Iconic Génifique Serum Inspired By Hygie
Representing health, the Goddess Hygie is the muse for the Lancôme x Louvre limited edition of Génifique. As a symbol of wellbeing, Hygeia is the inspiration for Lancôme’s Advanced formula for the health of the skin. Génifique’s remedial trio of ingredients Vitamin Cg, Hyaluronic Acid and 10% Bifidus Prebiotic, is formulated to restore skin radiance.
