PUMA has unveiled the highly-anticipated drop of its new sneaker line, Teveris NITRO, featuring IVE as the face of the collection! Earlier this year, the brand made the exciting announcement that IVE, a distinguished K-POP girl group under Starship Entertainment, will be its official APAC Ambassador.
Through this campaign, IVE has stepped into the spotlight against an iridescent backdrop that showcases a dreamy, pastel aesthetic, perfectly complementing the campaign’s theme of Y2K. Together with the 2000s-inspired Teveris NITRO sneakers, PUMA is taking its audience on a stylish leap into the past while embracing the future of fashion, capturing the very essence of the campaign!
Inspired by PUMA’s 2000s running range, the Teveris NITRO draws on performance aesthetics to create everyday footwear with a sporty edge. Incorporated at the midsole, NITRO foam provides top-level cushioning, responsive strides, and a lighter-than-air feel.
IVE & The New PUMA Teveris NITRO!
In this campaign, members of the K-POP girl group IVE are seen in thoughtfully curated outfits from the DARE TO, PUMA Team, and CLASSICS collections styled with Teveris NITRO sneakers, which are available in four exclusive colourways available only in Asia.
The collections’ outfits draw inspiration from laid-back luxury with a Y2K twist. Timeless and relaxed pieces are transformed with a minimalistic aesthetic and elevated details like voluminous pockets and tiny labels. Along with an ever-green palette, the collection welcomes mix-and-matching to create your individualised looks of effortless elegance. Whether you’re going for a casual, chill look or aiming to dress up for a special occasion, these pieces adapt seamlessly.