Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA, with a multi-year partnership and several product launches in the pipeline.
The return of FENTY x PUMA blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion.
The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.
The FENTY x PUMA Avanti is a fashion take on the football trend with buttery soft vintage leather, a fold over tongue with a debossed and printed gold-foil FENTY and PUMA CAT logo.
With a gum outsole and leather footbed, the details of the Avanti nod to PUMA’s deep history and heritage in the sport of football. The black and white version is complimented by a chrome execution with laser etched logos and leather chrome details.
