Shiseido has announced a global partnership with Academy Award-winning actress and fashion icon, Anne Hathaway, for its Shiseido VITAL PERFECTION line, the brand’s leading, age-defying skincare series powered by research on skin’s inner potential.
Shiseido believes that Hathaway perfectly represents the versatility of the VITAL PERFECTION series as you reach the greatest potential of your skin. She embodies VITAL PERFECTION’s message, Potential Has No Age, celebrating the inner beauty enhanced by appreciating each and every stage of life.
“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor and her many talents, it is her sophistication, resilience, and her respectful perspective of inner and outer beauty that make her the ideal Ambassador for VITAL PERFECTION” says Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido.
Shiseido hopes to encourage its customers to embrace their current stage in life, to try new things, and to embody, “Potential Has No Age”. Starting this month, Hathaway will bring the Potential Has No Age message to the world, supported by a unique art film by renowned fashion photographer and director duo, Luigi & Lango.
Shisheido Vital Perfection Line
The Breakthrough Formula For Superior, Age-Defying Power
VITAL PERFECTION was born after decades of research into anti-aging skincare for Asian skin. Proven to deliver superior age-defying power, VITAL PERFECTION goes deeper than anti-aging products to work harmoniously with the skin’s natural processes to harness its potential.
VITAL PERFECTION Intensive Wrinkle Spot Treatment
20ml – RM510
The star of this campaign is the highly-effective Intensive Wrinkle Spot Treatment, a breakthrough cream formula developed to reduce the appearance of age-related concerns, such as deep wrinkles, dark spots, and loss of firmness, and address them with key ingredients and technology.
- Powered by Pure Retinol – Shiseido’s technology preserves retinol, delivering high potency straight to your skin. Powerfully-reducing appearance of deep wrinkles and dark spots in just 1 week.
- Unique Packaging to keep retinol fresh – After 30 years of research, Shiseido developed a special tube that blocks out oxygen and light, protecting against the degradation of Pure Retinol.
VITAL PERFECTION LiftDefine Radiance Serum
40ml – RM635
VITAL PERFECTION LiftDefine Radiance Serum helps create a luminous, even complexion. Enhance results by applying a one-minute massage to face and neck for a fresh, youthful look.
The intensive-care formula targets signs of aging in the lower half of the face – an area that experiences relatively significant age-related change. The formula brightens dullness and diminishes the appearance of skin concerns and creates a firmer, more defined look.
VITAL PERFECTION Uplifting & Firming Cream
30ml – RM330, 50ml – RM525
Inspired by neuroscience, Shiseido ReNeura Technology++™ in the VITAL PERFECTION Uplifting and Firming Cream helps skin’s ability to regenerate and empowers the cream to support quickly and more effectively.
The rich moisturiser exudes a lifted complexion while imparting brighter skin, as it glides on smoothly and absorbs easily into skin. It’s formulated with brightening 4MSK, and Safflower BLG Complex, for supple, moisture-rich skin.
