First launched over 50 years ago, since its introduction in 1969, the adidas Superstar has become an icon in contemporary culture – continually serving as a platform for trailblazing creative figures. Fast forward over half a century, the Trefoil is back to present a refreshed take on the ultimate classic. Designed to allow the next generation of game changers to move at the speed of culture, the Superstar XLG is a bold new canvas for self-expression and a tool to break free from stylistic conventions.
The remixed and updated take on the classic Superstar sneaker stays true to the original silhouette’s DNA, while recontextualizing it for a new era. Designed with a bold, high-rise look, the brand-new Superstar XLG features a leather upper, an EVA sockliner, an elevated platform outsole, and a retooled shell-toe.
Locally, a cast of poly-disciplined local creatives and culture-shapers who champion individuality have reflected their vibrant multiculturalism with a photoshoot in conjunction with the launch of the campaign. Across the globe, selected photos will be submitted to a cross-channel, user and partner-generated Worldwide XLG Lookbook, presenting an encyclopedic look at snapshots of core style cultures around the world today to contextualize the Superstar XLG.