Crowds gathered early recently, as H&M launched its new store in Queensbay Mall (GF-70) in Bayan Lepas, Penang, amidst music, dance and tons of attractive prizes. Local fashion influencers Julene Khor, Jorise Lee, Chiew Ye, Vivi and Shu Yee also turned up early for an exclusive first peek and experience of the new store’s offerings.
The store’s earliest customers enjoyed complimentary traditional snacks and an engaging Boria performance, while H&M staff revved up the excitement by showing off some snappy dance moves of their own.
The first 100 people in queue snagged H&M gift vouchers worth RM50, and the top three early birds in queue won themselves H&M gift vouchers valued at RM300, RM200 and RM100. Staying true to its fashion DNA, H&M also rewarded three of the most fashionable in line with RM100 gift vouchers.
The store opened at 11am sharp to an enthusiastic crowd, who enjoyed first dibs on the latest fashion picks and priority access to an all-new H&M store experience, which plays with a flexible interior and contrasting warm and muted visual elements to create a more energised and inspirational shopping experience.
