When it comes to TikTok, we all know that the app is often at the forefront of viral trends. That’s why Beauty Daily by Clarins crunched the data, and analysed a number of hashtags across up-and-coming beauty trends to find out which 2023 forecasts are growing the fastest on the app.
From coquette makeup, to micro beauty – we ranked the biggest emerging trends based on what TikTok users are viewing the most. And this is what we found:
TikTok’s Most Viewed Emerging Beauty Trends
#1 Coquette Beauty – 1.7 Billion Views
Coquette beauty is officially the leading emerging beauty trend of 2023. Defined by pinks, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks – this trend is the epitome of hyper-feminine glamour.
#2 Micro Beauty – 1.1 Billion Views
Going short is in. From micro bangs, to short manicures and bobs – we’re saying goodbye to long luscious locks and stiletto nails in 2023. With short nail Pinterest searches for this Valentine’s day alone increasing +2,500% from last year – the trend is also picking up on TikTok.
#3 90’s Grunge Makeup – 974 Million Views
Nostalgic 90’s grunge makeup is making a resurgence, especially after the Netflix show Wednesday. Think smudged eyeliner, smokey eyes and nude lips.
#4 Budget Beauty – 920 Million Views
With the rising cost of living, TikTok users are seeking affordable beauty alternatives. From drugstore beauty finds to dupes, and even refillable beauty – shoppers are looking for ways to save as much as they can this year.
#5 Skincycling – 313 Million Views
This new trend is defined by not applying the same skincare products, and allowing your skin to have “rest days”. Coined by dermatologist Whitney Bowe, MD, a New York City–based board-certified dermatologist – this method allows active ingredients time to work and alternate products strategically for the best results.
#6 Notox – 262 Million Views
In 2023, we’re going to see a move away from botox towards skin firming treatments that provide similar results without injections. From LED face masks, to facial toning devices – this emerging trend is gaining traction on TikTok.
#7 Skinstreaming – 95 Million Views
‘Skinstreaming’ is a new term coined for skin minimalism. As the economy plummets and costs rise, beauty addicts are scaling back their beauty routines. Looking at hashtags such as #minimalistskincare and #basicskincareroutine – this skin trend is gaining momentum on the app.
#8 Ugly Beauty – 7 Million Views
Whilst this isn’t one to the most prominent emerging trends on the list at the moment, it’s definitely one to watch. Defined by messy makeup, unconventional ‘unpretty’ beauty birthed by Gen-Z’s alliance with dressing for the female gaze (as opposed to the male gaze). With the hashtag ‘femalegaze’ garnering 466.8 million views, it’s only a matter of time before it starts to transcend into our makeup.
#9 Skinflooding – 2.7 Million Views
Skinflooding’ is a new simple hack to add a deeper level of moisture to the skin. Instead of drying your face after cleansing, you apply your products onto damp skin for extra hydration. Hydrating mist can also be used in between steps to lock in even more moisture.
