Based in San Bruno, California, YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally created videos. And yesterday, they launched a localized service for Malaysia!
The brand new YouTube Malaysia offers a local interface for Malaysians to easily and quickly find videos most relevant to them, including expanded content from local and global partners. The site will create a new online space for the national community and give Malaysian creators the opportunity to increase their exposure.
When asked, Adam Smith, Director for Product Management of YouTube Asia Pacific, said, “Over the last few years Malaysians have been watching YouTube in huge numbers, and by launching a version of the site optimized for Malaysia today, we aim to create an even more relevant local YouTube experience.”
(Adam Smith, Director for Product Management of YouTube Asia Pacific, gives his keynote)
(Adam Smith, Director for Product Management of YouTube Asia Pacific, and Sajith Sivanandan, Country Manager of Google Malaysia)
“More importantly, Malaysian personalities and musicians have been creating extremely memorable videos, some of which are known the world over. We hope that establishing YouTube in Malaysia and working with local partners will result in even more export of the country’s great talent and creative video.”
In conjunction with this launch, YouTube has forged partnership agreements with top Malaysian media companies, including Astro Malaysia and KRU Studios. These partners are establishing a strong presence on YouTube in order to easily distribute their content and increase their total audience.
Watch some of our very own homegrown Malaysian artistes welcome YouTube to Malaysia:
YouTube has also signed a licensing agreement that will allow Malaysian musicians and composers represented by the collecting society Music Author’s Copyright Protection (MACP) to earn revenue on YouTube. Revenue is generated when advertisements are displayed against YouTube partner’s videos.
(Adam Smith, Director for Product Management of YouTube Asia Pacific, with Malaysian artistes Tenderfist and Mizz Nina)
Under this agreement, Malaysian authors will now receive payments from their associations when rights holders distribute them.
Malaysians, rejoice! You, and we, are all now officially on the YouTube map! If you haven’t seen the YouTube Malaysia platform, visit it here.
