The Body Shop has just introduced beauty’s best kept secret – the Edelweiss, a resilient flower with tremendous antioxidant power. Giving this flower to a loved one is considered the ultimate act of devotion in Alpine tradition, and it has long been used extensively in folk medicine. Leontopodic acid is one of the flower’s natural antioxidants, which helps it survive even the harshest environments.
In our daily lives, environmental irritants like pollution and dust cause up to 80% of all skin issues, giving skin a dull, dry, and tired appearance. Edelweiss is the ideal skincare ingredient thanks to its potent natural defence mechanisms, so it’s no surprise The Body Shop added even more to its newest collection, also dubbed Edelweiss! The flower and the products, Edelweiss, have shown to maintain skin barrier health, as well as smoothen the skin’s surface, helping you keep a radiantly fresh face, whatever your age. The game-changer in the new formula and expanded line-up is the Edelweiss extract containing Leontopodic acid, a special and potent ingredient that is 60% more potent than the well-known antioxidant ferulic acid.
Edelweiss Line Up: New Improved Formula
Edelweiss stem cells and Edelweiss extract containing hard-working antioxidants work together with natural-origin peptides, known to boost the skin’s defence mechanism and barrier function. While most peptides on the market are synthetic, The Body Shop uses natural alternatives like rice, which are easily renewable and good for the environment.
Edelweiss Daily Serum Concentrate 30ml/50ml (RM229/RM289)
A daily serum enriched with Leontopodic acid, a known antioxidant. The concentrate is clinically proven to help protect skin from pollution and for skin that appears smoother.
Edelweiss Liquid Peel 100ml (RM139)
Exfoliate and gently peel environmentally-stressed skin twice a week, to help your skin feel clean and purified.
Edelweiss Bouncy Jelly Mist 57ml (RM119)
Help refresh environmentally-stressed skin on the go, with this lightweight gel mist which is also proven to help protect skin from the effects of blue light.
Edelweiss Eye Serum Concentrate 10ml (RM159)
Help refresh eye contour and smooth the appearance of fine lines with The Body Shop’s lightweight gel concentrate.
Edelweiss Serum Concentrate Sheet Mask 21ml (RM42)
Just 15 minutes, twice a week to help promote fresher, smoother-looking skin.
Edelweiss Cleansing Concentrate (RM105)
Suitable for all skin types, this refreshing, lightweight gel cleanser wipes away daily grime and pollutants from environmentally-stressed skin.
Edelweiss Intense Smoothing Cream 50ml (RM199)
Clinically proven to help protect from pollution and enriched with Edelweiss extract. This nourishing cream is perfect for drier skin types and helps skin to look re-energised and refreshed every day and night.
Farm To Face Beauty: Sustainably Harvesting Edelweiss
The Body Shop is dedicated to using knowledgeable, skilled botanists to extract the power of plants while maintaining harmony with the environment. Edelweiss is produced according to strict “green chemistry” guidelines and is manually harvested from organic farms. In areas where the flower is not in danger of extinction, it is carefully and respectfully grown to protect the biodiversity of the Alps. It is then extracted without creating any chemical waste by first drying the plant and then distilling it in a way that is sustainable!
Get your hands on The Body Shop’s new Edelweiss range at its official website or any The Body Shop store near you!
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