Tomorrow, we celebrate International Women’s Day along with women from 176 countries around the world. There are a variety of themes such as “Connecting Girls, Inspiring Futures” by internationalwomensday.com, “Empower Rural Women – End Hunger and Poverty” by United Nations or the European government’s “Equal pay for work of equal value”.

While all these may spell differently they essentially have the same message which is empowering women and the demands for equality at both the workplace and society. Although 8 March is the official date for IWD, thousands of events are held worldwide not just on this day but throughout March to mark the economic, political and social achievements of women.

Malaysian women have achieved plenty be it in the arts, sports, corporate, politics, entrepreneurship, activist movements and every other avenue you can think of but the struggle doesn’t end here and while we have every reason to be proud of ourselves we should continue to fight for our future generation of women.

Female empowerment starts with inner and sometimes, outer confidence. Rexona, Malaysia’s number 1 deodorant brand seeks to help more women to reach out and seize more opportunities through an event “Reach for Your Advantage” open to all ladies this International Women’s Day.

So girl, we’re urging you to take a break from work or school tomorrow and join Rexona in reaching out to a slew of must-have prizes which are dangling within the event area for a chance to win prizes worth up to RM20,000 such as the iPad2, iPod, GPS, Polaroid Cameras, spa vouchers and more! The event will be hosted by the lovable Hunny Madu.

The presence of Rexona is symbolic because with great smelling, clean underarms, women will be more confident and fearless in reaching out for opportunities that come their way whether in love, career or a sport!

DETAILS

Date: Thursday, March 8, 2012
Time: 12.00 noon — 3.00 pm & 5.00 pm – 8.00 pm
Venue: Main Concourse, Berjaya Times Square

HOW TO PARTICIPATE

Step One: Purchase a Rexona deodorant to participate. Purchase of one Rexona product (roll-on or stick deodorant) will grant you 15 seconds within the event area. Purchase a Rexona Spray product for a precious additional 5 seconds.

Step Two: You will notice five male models standing on podiums of varying heights. Avert your gaze from their physique and focus instead on the prizes that they’re each dangling on their arms. There will be up to RM20,000 worth of prizes including iPad2, iPods, GPS, Polaroid cameras, spa vouchers and more that will (literally) be up for grabs!

Step Three: Reach out for the prize of your choice within the time frame you have been granted. Use your creativity as necessary. Jump, leap, skip, somersault. Whatever works. If you can reach out and grab the prize dangling off the model’s hands, it’s yours. It really is as simple as that.