Embracing the uniqueness that is you is the most important way to express your individuality. I mean, who wants to blend in a crowd, right? The way we express ourselves and display our personalities is what defines us as individuals, and this is what PEDRO is campaigning for this summer.
With the latest PEDRO Icon Summer 2022 Collection, PEDRO emphasises honouring individuals and supporting individuality, as they believe they can build a better society by promoting individuality and accepting the characteristics that make you uniquely you.
Their newest PEDRO Icon Summer 2022 collection is bright, motivating, uplifting, and exquisite, allowing their loyal customers to rediscover and own their individuality by embarking on a journey of self-discovery to identify the icon within you.
This campaign, titled ‘An Iconic Moment,’ strives to emphasise the decisive moment when one decides to break away from the mould and genuinely embrace one’s originality – and the internationally renowned fashion label spotted two faces who accurately represent their campaign – Shye-Anne Brown and Alexander Yue.
Shye is a Singaporean singer and producer who began her career in music at the age of 16. Shye has made a reputation for herself in the Singapore and international music scenes by producing song tracks and albums inspired by her life experiences and path of self-discovery.
Alexander Yue is a model, actor, and television personality. His acting, music, and improvisation abilities, together with his language diversity, have enabled him to excel in the entertainment sector. Alex was named as one of the Fantastic Five in Men’s Folio in 2019, when he was regarded as an emerging star in the entertainment industry. Alex has now earned a job as a TV anchor for Channel News Asia and played roles in various home-grown projects, fueled by his passion for acting.
Let’s talk about Pedro Icon Summer 2022 Collection’s iconic collection. It includes a broad selection of footwear, purses, and accessories that bear their trademark brand insignia.
The men’s line, which embodies the notion of an effortless, laid-back summer appearance, includes a lace-up court sneaker and a sleek pair of slides in four colorways.
The women’s collection has a timeless sneaker and sophisticated sandals that can be coupled with the collection’s leather shoulder bag, which is also available in a miniature version, for a fashionable and bold look.
This line also includes trendy unisex accessories, including a leather phone pouch, leather Airpod case, and tiny cardholder.
PEDRO Icon Summer 2022 collection is now available online and in stores near you!
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