G-SHOCK by Casio is a brand unafraid to venture into the unknown, with daring yet traditional designs that stand out from the crowd. Now, Casio is going even further – launching a groundbreaking collaboration with Against Lab, a Malaysian streetwear brand that celebrates hustlers. Casio and Against Lab have teamed up for the first time to release a limited-edition G-SHOCK DW-6900AL22 timepiece that is only available in Malaysia, Singapore, Thailand, and Indonesia.
The DW-6900 was the first G-SHOCK to use an EL backlight in the 1990s – and it’s still around today, beloved as an adaptable classic. This collab between G-SHOCK and Against Lab truly screams “the spirit of the underdogs,” as “Triple Graph” retains a unique LCD display for this model, and the timepiece stays shock-resistant with 200-meter water resistance.
Product Inspiration
The partnership is inspired by the mental tenacity of people who face daily obstacles, and it reflects the quintessential Malaysian attitude – The Grind. For Malaysians, it’s never too late to grind. This limited-edition timepiece, built for hardiness, sturdiness, and tenacity, represents the essence of what Malaysian Grinds, particularly bikers, are made of. The mentality of G-SHOCK is reflected in the spirit of motorcyclists, as both are founded on the same pillars.
Motorcycles are a Malaysian staple, designed to be inexpensive, easy to maintain, swift, and dependable. They’re utilised for everything from conducting business to completing daily duties. Almost everyone uses a motorcycle to get their work done, from delivery men to friendly neighbourhood roti men.
Design Features
The major design feature for this partnership is the design language of motorbike components. Matte black with little embellishments is the overall aesthetic. The bespoke AGAINST tyre tread graphic and the company phrase “ALL ENDEAVOUR, NO SURRENDER,” both printed on the watchband, are standout features.
The watch face features a clean “AGAINST” tiny logo font, as well as a hidden “A” logo backlight. The metal chrome watch face is inspired by motorbike exhaust pipes, while the orange outline is inspired by signal lights. Finally, the aesthetic is completed with the engraved steel of AGAINST LAB’s brand mascot, “A-Man,” on the rear of the timepiece.
Retailing at RM550.00, this special collaboration is now available on Casio’s Lazada Official Store; and from 3rd June 2022 at selected G-SHOCK stores and authorized dealer stores. The watch comes with a G-SHOCK x Against Lab complimentary bandana.
Click here for more details on G-SHOCK DW-6900AL22 timepiece.
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