Out of the 5 senses, smell is by far the strongest human sense. A scent can leave a lasting impact on someone, and it may even trigger powerful emotions and memories. This summer, leave a deep impression with an elegant scent that will surely make heads turn wherever you go. Introducing the latest scent by Chloé, Nomade Eau de Parfum Naturelle.
Chloé believes in creating products of the highest quality and sustainability, in line with the current trend of companies transitioning to more eco-friendly processes. It encapsulates the Maison’s commitment to focusing its creative approach on reducing the impact of its activities on the environment and society. With no artificial colouring, the Nomade Eau de Parfum Naturelle comes in a 100 percent natural-origin scent (naturally derived from alcohol and water) and low-impact packaging!
Driven by the allure of elsewhere, the Nomade woman soars away to new horizons, new encounters. Each one is a treasure that she carries through her lingering scent. Engaging with others and creating connections, she explores new territories and arrives at new perspectives. To her, each experience is a way to grow ever more confident and accomplished. Celebrating the merging of cultures and the poetry of encounters, Chloé asserts a new olfactory voyage for this woman in pursuit of meaning and authenticity.
With the image of a distant landscape at sunset in mind, this scent was designed by perfumer Caroline Dumur. The essence of bergamot breaks through, as refreshing as a breeze on the dunes, while sensuous, generous overtones are provided by responsibly-harvested Egyptian* jasmine absolute. As vanilla and sandalwood weave a warm, addictive base, the flower’s timeless grace meets the smoothness of a date accord. Incidentally, Egypt is also the birthplace of Gaby Aghion, the founder of Chloé!
The emblematic Nomade bottle has been reimagined in colours inspired by nature: ochre tones that evoke sand, raw minerals, and the sun at its brightest. A braid around the bottle’s neck symbolizes the relationships formed through travel and ongoing encounters. This meaningful image is etched into the glass as well.
Redesigned to help reduce the impact on the environment, this new design incorporates recycled materials, which account for 15% of the glass bottle and 40% of the cardboard box. Furthermore, this cardboard is FSC-certified, indicating that the wood was obtained using techniques that ensure sustainable forest management.
You might recognize her from Aladdin and Charlie’s Angels – the British actress, singer and producer Naomi Scott has joined the history of Chloé Nomade! As an active supporter of women’s rights, and ambassador of the organisation Compassion, which helps underprivileged children around the world, Naomi Scott perfectly embodies the spirit of Nomade Eau de Parfum Naturelle.
Appearing alongside several other women amidst sand dunes in this campaign shot by Zoë Ghertner, their individual journey emerges as a collective as a result of a variety of encounters. The braided bracelet on her wrist matches the one on the bottle, emphasizing the ties that bind them.
The Chloé Eau de Parfum Naturelle (30ml/RM303, 50ml/RM443) is now available at Isetan, SOGO, AEON, Parkson, Metrojaya, Sephora stores and on Sephora.my.
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