K-pop star-turned national brand ambassador MINA, from the girl group TWICE, filmed herself on a 24/7 journey in a vacation house, embarking on a self-care break, with SK-II’s latest release. She goes completely bare-skinned as she opens up about her life and shares her first experience with the PITERA™ Essence.
For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process.
It took years of research for scientists to isolate the miracle ingredient PITERA, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PITERA has become a special secret shared by celebrities all over the world, such as Chloe Grace Moretz, Simone Biles, and now, MINA.
According to the Gen-Z star, “My goal this year is to spend more meaningful time, take care of myself and do something fun every day. I’ve been very busy since I debuted and I think it’s time to rediscover myself, skincare included. With PITERA Essence, I want to start a new skincare routine,” she said in a home video where she opens up about her life, reconnects with her hobbies, and films her first experience with the essence – while answering fans’ most-asked skincare questions.
PITERA Essence is SK-II’s signature product and most awarded bestseller. With its unchanged formula, PITERA Essence contains over 90% PITERA – SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Dubbed as “Miracle Water” in Asia, Facial Treatment Essence is loved by millions of women around the world for its transformative power to create Crystal Clear Skin.
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