Did you know that cell phone radiation kills honey bees because the radiation is believed to affect their navigation?
There has been a drastic decline in the bee population worldwide over the past 6 years and nobody could explain why until researchers at Panjab University in Chandigarh, India, placed cell phones by a beehive and powered it up twice a day for 15 minutes over a period of three months. During the three month period, it was discovered that honey production stopped, the queen laid only half as many eggs and the size of the hive shrunk dramatically.
If you don’t see how this can affect you, here’s why you should becoming concern. If this decline were to continue, fruits and vegetable crops will decrease hence affecting both the economy and our food supply globally. This phenomenon has been called the Colony Collapse Disorder.
Bees are crucial to the the ecosystem and an important part of the planet because they help pollinate around 70% of all the crops on the planet and according to Albert Einstein, “If the bees dissappeared off the surface of the globe, then man would only have four years of life left.”
Korean brand Etude House has come up with campaign to help save the honeybees called “Missing U, Campaign to Protect the Honey Bee” whereby all proceeds from the sales of these limited edition skincare products will be donated to the United Nations Environmental Programme (UNEP).
Bee Happy! Missing U Wash Off Pack at RM22
Bee Happy! Missing U Sleeping Pack at RM22
Fans of the Korean boyband SHINee also get to take home Limited SHINee folders and diaries imported from Korea with purchases above RM30 and RM80 respectively. So help save the environment and prettify yourself in the process with Etude House today! Oh and try to use your cellphone less if possible!