An impulse buyer is someone with the proclivity to purchase products and services without prior forethought. When a buyer makes a spur-of-the-moment purchase, emotions and feelings are frequently the driving force. And, it’s often acknowledged that women are prone to be more impulsive in buying things than men. But contrary to stereotype, not all women … Continue reading Impulse-ible! Routine Impulse Buying Could Lead You To A WHOLE Lotta Trouble