Gucci has always been the embodiment of class and luxury. Each product qualifies as among the finer things in life. Their flora collection of fragrances is among their top-sellers – so it’s no surprise that another perfume has joined the ranks: Gucci Flora Gorgeous Gardenia.
The fragrance is a new, delicious Eau de Parfum, floral yet delicately sweet.
Gucci Flora Gorgeous Gardenia launches in October 2021 with #FloraFantasy, a campaign fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus.
An icon of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity. In a fantasy filled with flowers and fluffy animals, Gucci Flora Gorgeous Gardenia takes centre stage as the perfect expression of her joy and a signature floral scent for all free spirits!
Born the same year the House celebrates its 100th Anniversary, Gucci Flora Gorgeous Gardenia debuts with a new silhouette in lacquered pink and the distinctive Flora pattern reimagined in Alessandro Michele’s vision.
Gucci Flora Gorgeous Gardenia is a more highly-concentrated expression of the original Eau de Toilette. A joyful floral signature, the scent is built around the gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions.
Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum Absolute. The modern floral signature is introduced by a cheerful Pear Blossom accord, which encourages wearers to burst with joy, while a touch of Brown Sugar accord adds a delicate sweetness to its sillage.
Bursting with illustrated floral life, both the bottle and outer carton showcase versions of this pattern, while the latter also features sophisticated ribbed paper bringing the essence of the retroes to modern culture!
Gucci Flora Gorgeous Gardenia is encased within a new, elongated bottle. The lacquered pink glass and shiny
gold cap makes it an object of beauty.
To celebrate the launch of Gucci Flora Gorgeous Gardenia Eau de Parfum, Miley Cyrus invites TikTok users around the world to duet with her and embrace their #FloraFantasy.
Compose your own duet video with Miley and rock out with creative props you can find at home. No props? No problem! Show us your air guitar skills and join Miley’s infectious and free Flora spirit by rocking with her!
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