If you’re looking to brush up on your K-Beauty knowledge or how to get glass-looking skin, there’s no better place than Instagram. After all, with the constantly evolving beauty industry, it’s hard to keep updated with the latest beauty trends and ever-useful tips from the land of beauty gurus, South Korea. If you’re wondering where to start, follow these K-beauty Instagram accounts for science-backed tips, expert tricks, and industry-insider trends.
Dayeong
https://www.instagram.com/p/CJxvuWjly-y/
With 160k followers on Instagram, this influencer shares the latest in hair, skincare and makeup. She adds a touch of her personal and daily life as a young mom. She shares makeup recommendations on her Facebook and Instagram, and uploads daily tutorials and shopping hauls on her YouTube channel.
PONY
https://www.instagram.com/p/COnYkiYhoIM/
If you’re a fan of K-Pop and K-Beauty, then this influencer should already be in your radar. Hye-Min Park, better known by her online name, PONY, is South Korea’s most famous makeup artist and teaches her followers on how to recreate K-Pop glam, perfecting the smokey eye look, and even shares makeup transformations to some of Disney’s famous characters. Watch her beauty tutorials on her YouTube channel, and follow her on Instagram for updates on her travels, new product recommendations, and a fun look at her everyday life.
Angel Kim
Since 2017, Angel Kim has been making the world a brighter place on her social media platform Beautifymeeh. You can learn super easy makeup tips, get product recommendation and fashion hauls across her various social media platforms. If you want a peak into her personal life, you can see how she lives her daily life with her husband and two boys on her personal YouTube channel.
EUNBI 은비
If you want to know how to you hide your shoelaces, explore the world without leaving home, apply makeup like you know-it-all and shop for gorgeous inexpensive dresses? Meet EUNBI! As a style director, model, Youtuber, and the Face of Marc by Marc Jacobs, she shares her life, professional experience, and unique sense of fashion with her loyal followers on Instagram and YouTube. This beauty influencer is a pleasure to listen to and watch, as she brings a sense of witty and honesty in all her videos.