All right, ladies — today is the day. Shine your inner light as bright as you can because it’s International Women’s Day!
With the #MeToo movement set in motion, more and more women are gaining the courage to support other women instead of ridiculing them, acknowledge each other’s individual struggles, and come together to put a stop to injustices that still go on today.
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To celebrate women, PUMA has united female rebels, leaders, athletes and activists from various backgrounds to demonstrate female strength in all forms — because everyone deserves to be heard.
This year, PUMA ambassador and professional basketball player, Skylar Diggins-Smith takes the center stage and opens up about her struggles and how she overcame them, mainly, by working with Boys and Girls Clubs of America to prevent bullying. “It has not been easy,” says Skylar, “but my momma always told me you don’t have to be THE best, you gotta be YOUR best.”
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The content series also follows Lauren Lovette, New York City Ballet’s principal dancer and choreographer, as she narrates her personal battles and how she gives back to young girls through free dance lessons with Groove with Me.
“You have to have the challenge to move forward, and you’re gonna move forward fast,” says the ballerina, “and when I hear the word ‘you’re weak’, it just made me wanna be stronger”.
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However, it doesn’t stop here. Be part of the change and share your journey using the hashtag #DoYouStories because the moment for women all over the world to stand up has come, and let’s DO YOU.
To learn more about PUMA’s passion projects, follow the brand on Instagram or the official website.
