The first requirement for an unforgettable journey is a free-spirited attitude. The second is being suitably equipped. Three years has passed since the Houses of Krug and Berluti collaborated on a new journey, bringing together their distinctive savoir faire to explore the creative realms that might open up to them. This year, Krug and Berluti delightfully return to present the most recent fruit of the Krug Pour Berluti collaboration – the Wild Journey Backpack.
The Wild Journey Backpack is the epitome of laid-back luxury – this adventure kit is designed to inspire the most spontaneous escapes, and everyone needs a backpack that can hold a bottle of Krug Rosé comfortably. This unique creation was conceived by Berluti’s new Creative Director, Haider Ackerman, and is crafted from the House of Berluti’s signature Venezia leather.
The backpack is also embossed with the “Berluti pour Krug” insignia and finished with the deep robust glow of the Krug dark cherry patina. This recurrent theme of the collaboration and signature colour of the House of Krug recalls the personal notebook of the its founder Joseph Krug, in which he noted down his non-conformist vision for Champagne creation.
The backpack’s interior features a thermofoil lining with a leather tab also bearing the “Berluti pour Krug” insignia. A removable insulated foam insert featuring Krug’s emblematic “K pattern” was specially curated to protect its cargo and keep it at the perfect temperature, whatever the destination.
Nestled within are a chrome stopper, a bottle of Krug Rosé, and two newly created Krug Rosé glasses – designed to enhance the experience of tasting Krug Rosé. The straps and back panel come in smooth black leather, soft and comfortable when laid next to the body.
The Wild Journey Backpack is available for special order upon request in Berluti boutiques worldwide or for immediate purchase in Paris, London, Milan, New York, Beijing, Hong Kong, Singapore and Tokyo. For more on Krug Pour Berluti, access here.
