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Home Fashion Trend Report

Asia Keys: H&M Brings Tokyo & Seoul’s Quirky Spirit For AW ’17

by Nad Dardin
September 21, 2017
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H&M recently unveiled the AW ’17 Asia Keys limited edition collection that takes inspiration from the robust streets of Tokyo and Seoul.

The whimsical mix of beautiful minimalism, quirky silhouettes and experimental spirit is reflected throughout the collection that offers a complete wardrobe for all.


Characterised by statement looks and explosion of colors, free expression and unity marks this season’s Asia
Keys collection. Expect loose, oversized and free-form pieces. Details such as colorful pompoms on sweaters, bell sleeve cuffs and seamline details on denim pieces create unique looks for everyone.

Skate style nostalgia is dynamically reinvented with constructed and fitted silhouettes – pieces are washed out with
color schemes of grey, tinted pink and purple tones together with washed shades of black, grey and denim.
Throw on a witty slogan sweater, a pair of distressed fitted jeans and layer with a hooded jacket for a ’90s shout-out.

Available from September 21st, the Asia Keys AW ’17 limited edition collection will be sold in stores and online. The AW17 Asia Keys collection is available at H&M Lot 10, Avenue K, One Utama, Nu Sentral, MyTown, KL Festival Mall, IOI City Mall Putrajaya, KLIA 2, Gurney Paragon Mall, First Avenue Penang, AEON Desa Tebrau and Johor Bahru City Square.

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