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Home Food & Drink

SF Coffee: Everyone’s Favourite Coffee Chain Serves Up A Brand New Look

by Nad Dardin
August 17, 2017
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Into great coffee and great local art? SF Coffee is out to combine your two favourite things into their brand new outlets.

San Francisco Coffee has been serving up a freshly brewed look for its outlets as of late. Their reinvented outlet combines a warm and welcoming ambiance, perked up by works of local artists.

The new outlets are designed to act as mood modulators for customers once they step in by satisfying the five senses and creating a pleasing experience.

“Our outlets now feature a fresh look and cozy ambiance for our consumers to enjoy our great coffee, which is the one thing that remains consistent. We will never compromise on the quality of coffee that SF Coffee serves,“ said Ms. Koo Sue San, General Manager of SF Coffee Sdn. Bhd. at the unveiling of its new logo and concept store, located at The Envictus in Petaling Jaya.

Photo: Dato’ Jaya and Sue San spill the bean on SF Coffee new look

Roughly 1,600 square feet in size, the outlet at The Envictus, PJ is decorated in cozy bold colours with wood elements. We’ve also been told that other SF Coffee outlets have been refurbished to carry their own identities. Every new outlet will also have a space to feature works by home-grown artists.

DuDu de Doodle, a coffee loving artist who draws to spread positivity, began doodling his masterpieces in cafes. His work adorns the walls of SF Coffee at The Envictus in PJ.

SF Coffee currently has 37 differently themed outlets, which are located throughout the Klang Valley, Selangor, Negeri Sembilan and Pahang and has started to explore the East Malaysian market with plans to have a presence there in 2018.

For more on SF Coffee, access here.

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