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PUMA Signs Despicable Me’s Minions As New Creative Collaborators

by Nadee Mode
May 24, 2017
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Since their breakout role in 2010, Minions have become pop-cultural icons who continue to inspire artists, designers and global tastemakers. This time around, the despicable creatures will join the roster of creatives as PUMA’s latest Creative Collaborators, together with Illumination and Universal Brand Development.

And just in time for their next onscreen adventure in Despicable Me 3, the cute minions will bring their subversive sweetness to the global brand’s Autumn/Winter 2017 Collection, giving inspiration and lend their unique design aesthetic to PUMA’s Sportstyle product range.

Almost Cool Dad

For this collaborative footwear and apparel collection, Despicable Me’s Stuart, Carl and Kevin rendered their playful yet fashionably luxe designs on PUMA’s sports-inspired styles which include a new pattern, added splashes of colour, an unorthodox measure of bananas, mishaps and plenty of goggles.

The PUMA x Minions Kids’ Collection price ranges from RM59 to RM189, and will be available at selected outlets starting from 1st June 2017. For more information, you may head over to PUMA’s official website or Facebook.

Autumn WinterBoutique StalkPUMAPuma Malaysiasport shoesUniversal
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